Amazing Learning Experience: Wan Ting Poh, Katarina Uheroha Hasbani, Claire Chan, Sjiva De Meester, Jolien Decleer, James Lewin, Natalya Twohill, Michael Fillié, Martin Norbury, Glenn Huybrecht, Vasu Kolla, Olivier Soubiele, Glenn Huybrecht, Su Wai, Alice Tang, and Jerlene Seah.
1. Design Thinking is not only a Process – It’s a Mindset!
Design thinking is a mindset for solving a complex problem based on user focus, identify pain points, collaborations, experimentation, and test-iterate. The process, in turn, refers to follow through steps and real ways of working that are consistent with the mindset.
2. Ask five times, “Why, Why, Why, Why, and Why?”
User interview is a great way to understand users from their perspective. However, Interviews tend to give insights into what people say “the generic answer” and this is sometimes not the same as what they want. We Have to Go Deeper.
3. Let Your Customer to Tell a Story…
We want to connect with customers to see the real cause of the user behavior. We are creating the solution to help our user.
“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. ” – An old Native American proverb.
4. Develop Functional, Emotional, and Social Needs.
Functional benefits user with product attribute of usefulness – functional. Emotional give the user positive feelings, emotionally connected with the product/service. Social provides the user an opportunity to communicate his or her self-image to others.
5. Build The Experience Map – Identify The Pain Points.
An experience map shows the journey a user has while experiencing a product or service. It allows us to see the bigger picture, and make decisions about where to focus activity based on the user’s primary pain points.
6. Ask for Customer Feedbacks after Develop Solution.
When we connect user feedback to what we’re creating in our solutions, we get a much clearer picture of what’s the right thing, improve the idea, and identify opportunities.
7. Work on Gamification to Engage and Retain Users.
By Michael Fillié. The practice of typical game elements (e.g., points, competitions, rewards) when building the ideas and solutions to encourage engagement with the user.
8. Speak Customer Language, Not Your Design Language.
By Vasu Kolla. “Design Thinking, User Experience, Lean UX, Agile, Growth Hacking, and so on.” only Designers or People in the industry will understand. Tailor words to different audiences.
9. Business Value Matters – Lead User Generations.
By James Lewin. “What values are important to you in business?” It’s not only about the number of impressions or the number of clicks, but also the amount that converts into leads – into people that believe in your idea and you can serve.
10. TERMS, Time + Energy + Resources + Money + Sanity.
By Martin Norbury. If the ideas require a lot of time, energy, resources, money, and sanity to pull it off beyond the ROI, future growth, lifestyle changes and so on. Decide whether it is a good idea or not.
Bonus: After You Become Successful – Help People!
By Claire Chan and Deby Joevita. We are fortunate to meet a lot of amazing people in our learning journey. Hopefully, we will help and inspire others to grow together and become the wonder woman – Like our Amazing Mentor, Katarina Uheroha Hasbani.
Thank you for reading, learning 10x Design Thinking 🙂