Monthly Archives: March 2017


Design at the Center of the Innovation

Visionary Innovation, The idea of FREEDOM INNOVATION

How to make Design at the Center of the Innovation :

  1. Freedom to fail
  2. Freedom to act
  3. Freedom to organise and reorganise
  4. Freedom to operate
  5. Freedom to attack, self-disrupt with our own idea

Intimate Design – Get closer to people

  1. Get Current – communicate continuously
  2. Go Interactive – Workshop & Collaboration
  3. Go Ambient (Immediate surrounding or something) – Immersion (Deep involvement in something) & Stimulating (Encouraging interest or enthusiasm)

Design the Impact, NOT the Product

Iterative : rule that can be applied repeatedly / frequently.
The Product : Detailed design, production engineering, manufacturing ramp, & hit sales target
The Impact : Create core strategy, build brand foundation, ramp design capabilities, find product-market fit, & jumpstart community outreach.
Information Architecture Questions :
  1. How do we structure content for easy access and understanding?
  2. What is the nature of each piece of content?
  3. How do we accommodate each piece of content?
  4. What is the next thing the audience will look for or need?

THE NEXT BIG – The voice and tone of a brand should be AUTHENTIC & CONSISTENT – Build connection that matters (Brand Personality)

Style Guide : The manual for content creation : How does the content should be written or presented for overall look, feel, and experience of the project.

Design Sprint is a process that serves our purpose, not the other way round : Build Prototype – Learn (from shitty idea to shinny idea)

How To Apply Venture Design Thinking

Venture Design Thinking

Venture Design is an approach to leveraging design in the creation of new business from zero to launch. It focuses on progress over the rigid process. Market – Outreach – Innovate
  1. Empower an organisation to capture new market opportunity faster.
  2. To extent its reach across current markets and into the new ones.
  3. To engender deeper relationships with its customers
  4. To develop internal innovation capabilities
  5. To reinvent itself and to capture disruptive market opportunities

Starting smarter, Iteration faster. Design = Stronger Brand. Entrepreneurship makes Better Designer

Human-Centered Design : Playing to sustain

  1. Build within the core
  2. Near – term performance
  3. Stability & Defensive
  4. Limiting failure

Venture Design : Playing to win

  1. Build beyond the core
  2. Future performance
  3. Growth mindset
  4. Maximizing breakthrough

Principles of Venture Design :

  1. Grant & defend autonomy : New ventures thrive when provided the freedom and agency to continually shape their own best practices unencumbered by organisational history, politic, etc.
  2. Drive continuous engagement : Collaboration, transparent workflow & flat teams to gain efficiency across all contributors. (Co-ownership)
  3. Prioritise progress over process : Move further faster
  4. Design the impact not the product : What is necessary and sufficient for success – Clear Business Objective


Content ecosystem has multiple touchpoint. It is based on simplicity and productivity.

The growth paradox “Growth creates complexity and yet complexity is the number one killer of profitable growth.” – Chris Zook, HBR

A key objective of venture design is to enable brand to reduce complexity and increase innovation activities.