Monthly Archives: April 2017

Merge Growth-Hack Marketing into The UX Product Development

Merge Growth-Hack Marketing into The UX Product Development

Merge Growth-Hack Marketing into UX Product Development

The brand who targets for the product-market fit is the winner. Every business can start to build a minimum viable product (MVP), a product with enough features to support the early adopters of the business. From MVP, you can start improving features to fit your audiences’ need based on the data you’ve collected.

By doing so, you will start developing strategies that are not representing the typical idea used by traditional marketers; you will start to create the new direction that would be a good fit. UX Designer understands the potential of developing successful product to expand in the market; it is just their responsibility to turn this possibility for the right customers.

1. Kicked Off Growth with Early Adopters

By being honest with yourself and conducting true research on what you’ve built or are building, you are doing yourself a favor. Time to learn a new knowledge for better creative direction is a time well spent.

Unlike traditional marketing which suggests you to try different techniques to create better ads, embracing early adopters into your product development will allow you to establish a strategic marketing plans to establish your business objectives. It is not without focus because every piece of your skill set is extremely valuable; it is the art to use the right skill for new innovation.

2. Look for The Customers’ Demand

Now, let’s learn AirBnb as a successful case study. They go beyond their initial idea to meet the needs of their customer. This technique is called pivoting. AirBnB stands for Air Bed ‘n Breakfast, started in 2007, when two roommates couldn’t pay the rent or their San Francisco loft, they rented out a space on air mattresses in their living room and provide a home-cooked breakfast. They started to simply solve one problem, but continue to pivot their product and service to meet their customers’ demand. They’ve grown from rented out their own apartment to other apartments in different area, all the way to accommodating place in over 190 countries worldwide, valued over ten billion dollars.

3. Guided by the Customer Data

When you are in a competitive market, it’s totally fine to keep a close eye of what your competitors are doing until you meet with your own originality. Make sure you stick with your idea and continue to pivot your product to meet the customer needs. It’s easy to duplicate what your competitors are doing, fall under the traps of traditional marketing strategy. The winner is the one who is able to differentiate their brand from the market, bring their product ahead to scale rapidly.

As long as your MVP solve simple problems immediately, you can improve features and test how they’re received. Conduct research, build prototypes, and develop your MVP. Keep iterating on your product and services based on your data.

4. An Eye towards Optimization

The best Venture Designer are the ones who put their ideas into their product. Don’t fall into the trap of customers-feedback by treating everyone as your target audience; pull the one that suits with your brand identity to fit the market. If you are able to do product-market fit well, your brand will not go unnoticed.

Keep asking yourself questions, and seek out creative answer actively. Search for new channel, media, and platform to distribute your ideas for growth. When you are lack of resources, such as cost, connection and others, find effective tactics to turn problems into opportunity and start accomplish your goal with everything you have to capitalize growth.

Thank You for Reading 🙂


How Agile Team Use Their Knowledge to Think About Growth

How agile team use their knowledge to think about growth. It goes beyond what is expected in terms of product roadmap, distribution channel, and technology exposure. The first key is to develop core strength identity inside your team.

Being part of the team, everyone is responsible for growth. For example, a designer might use attractive visual design to gather visitors in the acquisition stage, a developer might develop technology that distributes payment system using social media triggers in the revenue stage, and a product specialist might develop a creative marketing campaign in the referral stage.

If you are working by yourself then you need to develop your core skill by wearing many hats at once. If you are part of a team, works on developing the core DNA inside your team so that everyone is responsible to find ways for powerful growth hack.

From understanding your customers, engaging in social media, doing content marketing, and many more, you can learn across the board by yourself over time. Please take a look at yourself, is there any set a skill you are really good at and extremely unique about yourself?

You can be a talented artist or genius copywriter, or maybe everyone praises your public speaking talent to persuade others? Look at your day-to-day activities in your job description. What are you doing in your spare time and happily doing so? What kind of skill people is willing to pay you for your talent? When is your focused time to do a specific task at hand?

Many of your core skills are based on proficiency, but as the time grows in growth hacking, it will be very beneficial to start with your core skill set and develop learning habits for other subjects in the long run.

Being comfortable in uncertainty is essential for measuring the willingness to success. To make everyone being part of a team, start to think what kind of environment that can create deliberate and purposeful engineering for growth. Your team’s diligence combines with the right mindset for growth will help your team tremendously.


Make Your Team Members Have the Ownership with UX Design

Make Your Team Members Have the Ownership with UX Design

Every time your members in contact within your business, it is an opportunity for an engaging design process. It goes beyond the key features of the product to decide what will motivate your team to be happy and what might encourage them to share ideas. When you understand the right elements at the right time for your team, you are developing credibility to earn their loyalty and turning them into brand influencers as well.

This is what I learned: that everybody is talented, original and has something important to say. – Brenda Ueland

Now, let’s talk about your experience with your favorite brand. What kind of experience worth sharing that your favorite brand did for you? For example, giving you free limited edition goods during your birthday or simply having an awesome customer service during your contact with them.

Because the sharing moment is so rewarding, people always have a tendency to tell others what we feel and think. The sharing moment is an opportunity to grow with less advertising cost because it feels beyond designing a great product. Do what’s awesome for your people to build incredible experience within their own moment with your company, a must-have moment for them to share within their own knowledge, you’re on the right track on getting growth for your brand.

Remember, if you are planning to plan a surprise, you must decide whether you are going to all your people at once, or only specific people within your reach. By doing without direction, you are on risk of getting mediocre results instead of something worth doing. Try to think in terms of what makes them feel special such as being limited-premium member, having free-birthday invitation for sales, and more examples to run your leadership process.


Beginner’s Guide to Design the Content Strategy

Beginner’s Guide to Design the Content Strategy

Content Strategy is the art of clear communication. Content strategy is about bringing the right content to the right person at the right time, in the right context, and making sure it’s accurate, up-to-date, and appropriate through ongoing engagement.
Content Models -> Set Priority.
Anything that communicates or transfers meaningful information to a person.

Content strategy is about giving the message the best possible chance of reaching its intended audience.

Useful and Usable. Fully understood and accessed.
Useful Content -> Great Sales Pitch -> Great Marketing

Creation and Delivery :

  1. The content creator and their intention
  2. The audience needs and desires
  3. Channels and mediums the content lives in
  4. The people and process that produce the content
  5. Planning for and management of the content

Content Management Information Architecture

The structural design of shared information to support usability and findability.
Content Audit -> Channels / Social Media

Competitive Analysis : Looking at your closest competitor to make sure you provide better content, that fills the gaps they have in their content.

Proprietary Ideas

Something that is exclusive to you that no one else has.
Design Process : Evaluate (Research & Analysis) – Design (Planning & Structure) – Execute (Create & Publish)

People, Motivations and Goals : (Based on primary and secondary goal)

  1. Educate yourself on the project and its goals
  2. What makes this audience unique and how does it connected with your product / service

Education – Every Project is Unique :

  1. Personalise
  2. Customise
  3. Accessibility