Design Thinking Mindset: A Non-Linear Process for Business Breakthrough

Design Thinking identifies and tackles a challenge by going through each stage of the design process. We create a prototype and find ways to try it out and get some feedback.

Creating innovative solutions that solve real-world problems takes more time and experience. We have to take the opportunity with a fresh look at something that people might ordinarily take for granted.

I design by thinking the unique, technical, and economic factors in the emerging markets, reflect on those as creative inspirations and then use design research to create the high-performance, user-friendly solution that works in many businesses and social innovations.

The design process is always about articulating the problem into the solution. We want to create something new, communicate what we are trying to achieve, what the requirements that must be met, and generating ideas for how to make that idea tangible.

Ideation is thinking about strategies we could take, and then on a more in-depth level, learning about the actual embodiments and concepts that could reach that solution.

Breaking down those complex challenge into simpler parts, more manageable components where we can solve each part one at a time, and then bringing those components back together to create a full solution.

The process is similar to navigating like a detective in the way of looking for clues behind what the real problems are, understand the reason requirements, and the constraints, assemble them to create a full picture.

Design freedoms are the opposite of constraints. These are things that naturally occur when we’re creating solutions in the open-transparent environment. We use these as the advantage.

In the early stage of design, I always try to have ideas layout in the whole table and landscape the problem to see what the options are and see many different strategies I can take to embark. I have to evaluate those ideas relative to each other, and then I have to assemble the parts of the design back into a final physical thing.

I think the perspective on problem-solving is critical. I want to empower people so that we can think creatively together and go through the process and be confident with what the result – what they create in their work satisfies what they set out to do in the beginning. 

When I am conducting a user interview with the team, we want to go in with as little suggestions as possible. We don’t want to lead people to an answer. We want to ask them questions about their life and get their perspectives. 

Often, people will be very polite and not argue with you. We don’t want to come in with the perspective of, “I am designing for you.” Instead, We want to get in a perspective of, “I’m designing with you. I want to know your knowledge about the problem, your constraints, and requirements, the value of your experience in comparison to our understanding.”

“I want to show you that together, by combining our knowledge, we can produce something better than either of us could have done alone.”

Just coming in with that perspective and mutual respect goes a long way in engaging an end user and getting honest feedback from them to create the impactful solution. Thanks for reading 🙂