Monthly Archives: October 2017


Don’t Just Be Good, Be So Good They Can’t Ignore You – 10xDesign Thinkers!

Amazing Learning Experience: Wan Ting Poh, Katarina Uheroha Hasbani, Claire Chan, Sjiva De Meester, Jolien Decleer, James Lewin, Natalya Twohill, Michael Fillié, Martin Norbury, Glenn Huybrecht, Vasu Kolla, Olivier Soubiele, Glenn Huybrecht, Su Wai, Alice Tang, and Jerlene Seah.

1. Design Thinking is not only a Process – It’s a Mindset!

Design thinking is a mindset for solving a complex problem based on user focus, identify pain points, collaborations, experimentation, and test-iterate. The process, in turn, refers to follow through steps and real ways of working that are consistent with the mindset.

2. Ask five times, “Why, Why, Why, Why, and Why?”

User interview is a great way to understand users from their perspective. However, Interviews tend to give insights into what people say “the generic answer” and this is sometimes not the same as what they want. We Have to Go Deeper.


3. Let Your Customer to Tell a Story…

We want to connect with customers to see the real cause of the user behavior. We are creating the solution to help our user.

“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. ” – An old Native American proverb.

4. Develop Functional, Emotional, and Social Needs.

Functional benefits user with product attribute of usefulness – functional. Emotional give the user positive feelings, emotionally connected with the product/service. Social provides the user an opportunity to communicate his or her self-image to others.

5. Build The Experience Map – Identify The Pain Points.

An experience map shows the journey a user has while experiencing a product or service. It allows us to see the bigger picture, and make decisions about where to focus activity based on the user’s primary pain points.


6. Ask for Customer Feedbacks after Develop Solution.

When we connect user feedback to what we’re creating in our solutions, we get a much clearer picture of what’s the right thing, improve the idea, and identify opportunities.

7. Work on Gamification to Engage and Retain Users.

By Michael Fillié. The practice of typical game elements (e.g., points, competitions, rewards) when building the ideas and solutions to encourage engagement with the user.

8. Speak Customer Language, Not Your Design Language.

By Vasu Kolla. “Design Thinking, User Experience, Lean UX, Agile, Growth Hacking, and so on.” only Designers or People in the industry will understand. Tailor words to different audiences.


9. Business Value Matters – Lead User Generations.

By James Lewin. “What values are important to you in business?” It’s not only about the number of impressions or the number of clicks, but also the amount that converts into leads – into people that believe in your idea and you can serve.

10. TERMS, Time + Energy + Resources + Money + Sanity.

By Martin Norbury. If the ideas require a lot of time, energy, resources, money, and sanity to pull it off beyond the ROI, future growth, lifestyle changes and so on. Decide whether it is a good idea or not.


Bonus: After You Become Successful – Help People!

By Claire Chan and Deby Joevita. We are fortunate to meet a lot of amazing people in our learning journey. Hopefully, we will help and inspire others to grow together and become the wonder woman – Like our Amazing Mentor, Katarina Uheroha Hasbani.
Thank you for reading, learning 10x Design Thinking 🙂


Applying Lean Principle – Driven Design to Improve Business Growth

I design lots of different kinds of things such as the responsive website, mobile app, data visualisations, social innovation campaign, FinTech – eCommerce project, and a whole bunch of other things to help people and business to grow exponentially.

Mainly produce around user-experience design, latest technology, and profitable business. I like to think that when I design, I’m doing it with all my brain and heart – even for things as simple as creating a birthday invitation for my six years old nephew!

When I think about design thinking, I think about it as a way that people use to efficiently discover and create and test out ideas, especially in the areas of how they affect the customer experience.

I think designing is about finding unique opportunities. So there’s an opportunity for me to help you live your life better, to promote your business to grow, to help increase the quality many aspects in the world.


Many people told me, design to make something PRETTY. Yes, I do agree, we designers have to make things visually pleasing, on top of that, we also have to think about the Experiences, Interactions, Communications, Influences, and more! 

Have you ever wondering, why two product like mobile phones, one can be valued so highly like Apple, and the other assessed generally? It is not because of the cost of the product, but because the design, the experience, the influence are shaping the entire user-satisfaction. If I think about it as a chance, then I can start thinking about different users, markets, ideas, technologies, and putting them together.

What’s the opportunity to use the design in the context of, processing a payment or online shopping more enjoyable experience?

When I am thinking about designing great products for the marketplace, I have to consider about three aspects of it. How it benefits people (user-experience), What the interaction behind it (technology) and Why we are giving the best solution (business proposition). Like I use a product or service – and I feel right about to choose it.

The meaning of a product/service affects the people use it in ways that are almost subconscious. The area where designers need to spend a lot of time, especially if you want to make a product that’s a breakthrough and changes the way people live their lives.


The digital technology adds more data and more complications. The only way to know that your design is useful and powerful is to test it with users.

The less complicated a solution is, the more natural it feels, the less they’re even aware of it, the more useful the answer can be. That’s when we get to learn about the effectiveness of our impact on the world. Thank You 🙂