Monthly Archives: May 2018


UX Leadership – Inspire Design Team for Rapid Growth

A UX Leader is hybrid, people called us as a Unicorn, because we have to demonstrate self awareness, be comfortable with ambiguity, continuous-learning, and inspire others to solve the complex become simple.

The 5 Main Keypoints:

  1. Establishing, driving, and articulate the design vision.
  2. Communicating with cross-functional team. (Business, Research, Design and Development)
  3. Educate and inspire the knowledge so that success can be measured and result can be achieved.
  4. Delivers successful usable, user-friendly, and intuitive product.
  5. Managing the team, ensures all members are challenged and motivated.

This hybrid skill set can seem complicated, but with experience and willingness to learn, the mindset of leadership can be learned and developed.

Leadership is a journey, every project expands our knowledge and teaches us with more experience to become the master in our field.

The right self-awareness help us to understand our domain pathway, expanding beyond just the design field, and understand more contexts such as business, marketing, sales, technology and many more.

UX Leadership is a long journey, the main step is to take the first step.

In the digital age, we are fortunate to learn a lot of informations at our fingertips. We have a lot of tools we can use, we have a lot of online course to enroll. To improve our skills and experience, we can continuously learn to pursue our interest and advance our career!


1. Inspirational Leaders Design Great Teamwork

You aren’t alone. From my past experience, a lot of my journey are inspired by teams of motivated individuals. Everyone has the humility to work collectively to solve complex challenges and make the world a better place.


2. The Science of Delegations and Credits

Delegation isn’t just passing the tasks to my team, but also empowering each individuals in the team. We are focusing on how to delegate effectively, educate and expanding others’ skill set. We give them explanation why we are giving the the tasks, with clear guidance.

Ensure your team that they will be supported, educated, and rewarded for their role and responsibility.


3. Celebrate Success and Take Responsibility

We set direction and nurture the team. We celebrate everyone success without jealousy and take responsibility for temporary defeat, make them understand every mistake is an opportunity for learning.

If we inspire the team to achieve great things, there is no mountain to high to climb.


4. Put Your Hands On and Give Example

Demonstrate and educate the team in continuous skills. Work – is a team efforts, and experienced team will deliver and achieve great things. You will improve yourself by seeing things from others’ perspectives.


5. Learn from The Smart People (Everyone has Strength)

To lead, learn from the others. Don’t always be the smartest people in the room. Get out and find something to learn, from your team, from the experts, make it your primary goal to understand all points of view of the business.

Get out of your comfort zone and the thing that once unknown will deeper your experience. When you look back, make sure you have not a boring and dull career, but a life full of adventure – Deby Joevita

Thank You.


How Small Product Team Can Build BIG DREAMS

The ideal product team shares knowledge, communicates ideas, and identifies project tasks to ensure the successful product development in a timely plan and at the highest quality possible.


PROJECT MANAGER: Manage the development and the feature requirement of the project. Great project managers have to understand technology support, the business goals and the design of user needs — at the same time.

UX RESEARCH: Focuses on understanding user needs, behaviours, and scenarios through interviews, observations, customer journeys, and feedbacks analysis.

INTERACTION DESIGNER: Define the interaction of usable product that will be implemented by developers, based on constraints, adoption, and engagement. Great Interaction Designers will help the team to get actionable features early, communicate with stakeholders, and deliver usable product on user needs.

FRONT-END: Experienced in HTML, CSS, Javascript, and jQuery. They connect the back-end to the design that pays close attention to details.

BACK-END: Experienced in databases, like Java, .Net, PHP, Python, and Ruby on Rails, MySQL, etc. Their primary function are to make the system flow smoothly for current and future performance.

QUALITY ASSURANCE: Doing a test-driven development based on a lot of scenarios and user-stories. Great QA Testers are detail – oriented, become the gatekeeper for many functions, as product development sometimes very complex, they help to ensure the steps are taken to deliver great product.

Additional Members

VISUAL DESIGNER: Create the look and feel of the product, the UI elements, the brand voice. Focused on Digital Experience. (Not graphic designer)

ENGINEERS TEAM: Based on programming language, and project assigned. For example, IOS/Android developer, Virtual Reality, Cloud database, etc.

Product Specialist, Data scientist, Growth Hackers, Business Expert and other will be explained in the future. 

Thank You.


How Growth Stage Entrepreneurs Build Meaningful Product

As entrepreneurs begin to embark transformative plan to set up ideas from zero to one, we collaborate in Business – Design – Technology during the process of identifying problems designing solutions to come up with ‘Breakthrough Ideas’ for growth impact.

DESIGN THINKING: No Idea – Identifying the real user problems – Goal: Understand User Need (1 week to 3 months research)

TEAM: Entrepreneurs, UX Researcher, Stakeholders, Corporate Strategy, Business Experts, and a lot of users (for interviews).

We walk entrepreneurs through proven footstep for inspiration, user-problem, idea generation, prototyping and testing. We do a lot of user interviews, market research, hypothesis (assumptions) to understand user pain points.

According to Tim Brown, CEO of IDEO, “design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

LEAN UX (Google Sprint) : Generate a lot of ideas – Test which ideas work – Goal: Validating Solution with Rapid Prototyping. (5 days to 3 months sprints)

TEAM: Entrepreneurs & Team, Software Engineer, Visual/Interaction Designer, Product Specialist / Corporate Strategist, Business Experts, and a lot of users (for testing).

As development is very costly, it takes a lot of time and resources, we can’t jump to Agile Development yet. Instead we do rapid prototyping, cheap and fast, turning ideas into something tangible to test whether idea/proposed solution works in the user mind. We continuously test – learn – iterate towards product and market fit.

We can test anything rapidly across problem, solution, multiple customer segment, distribution channels, revenue business model, and many more in order to validate solution and ideas that works.

AGILE DEVELOPMENT (Scrum): After we validate solution that work – Goal: Build Minimum Viable Product (MVP),  Break down complex project into simple task (3 – 12 months continuous iterations)

TEAM: Entrepreneur & Team, Software Engineers Team, UX/Visual/Interaction Design Team, Product Specialist / Corporate Strategist, Business Experts, QA Testers, and a lot of users (for feedbacks).

We collaborate with cross-functional team to do frequent and incremental delivery of product, ongoing reassessment of and adaptation of plans. A lot of entrepreneurs start jumping into building solution without understand user needs and validating ideas, this creates lack of subsequential progress to create solution that solve user-problem.

Once we understand user need and validate the solution, we can start deliver proposed features and do a incremental enhancement based on user feedback. Based on ideas and feedback, we can decide to do pivot or keep iterating.

GROWTH HACKING: After we build MVP – Based on Data/Feedbacks – We continuously think and measure the go-to-market strategy – Expand and Scale (6 months to 1 year and continue to expand)

TEAM: Entrepreneur & Team, Technology Team, UX Design Team, Product Specialist / Corporate Strategist, Business Experts, QA Testers, Social Media, Digital Marketers, Data Scientist, and a lot of users (for feedbacks) – the team are unlimited here.

We understand user need, validate ideas that work, and build minimum viable product to go to market. The next step is to get ongoing feedback, adapt and deliver precisely to continuously expand and scale.

We design and develop value for customers, increase revenue, reduce profits, and expand the market share. We give the team the opportunity to do more rewarding and fulfilling work.

Conclusion: We are maximising value creation, we do things fast and continuous iteration for transformation. At its core, Design Thinking – Lean UX (Google Sprint) – Agile Development – Growth Hacking will help us to deliver value and gaining prominence in the marketplace.

Thank You.