Venture Design Thinking

Venture Design is an approach to leveraging design in the creation of new business from zero to launch. It focuses on progress over the rigid process. Market – Outreach – Innovate
  1. Empower an organisation to capture new market opportunity faster.
  2. To extent its reach across current markets and into the new ones.
  3. To engender deeper relationships with its customers
  4. To develop internal innovation capabilities
  5. To reinvent itself and to capture disruptive market opportunities

Starting smarter, Iteration faster. Design = Stronger Brand. Entrepreneurship makes Better Designer

Human-Centered Design : Playing to sustain

  1. Build within the core
  2. Near – term performance
  3. Stability & Defensive
  4. Limiting failure

Venture Design : Playing to win

  1. Build beyond the core
  2. Future performance
  3. Growth mindset
  4. Maximizing breakthrough

Principles of Venture Design :

  1. Grant & defend autonomy : New ventures thrive when provided the freedom and agency to continually shape their own best practices unencumbered by organisational history, politic, etc.
  2. Drive continuous engagement : Collaboration, transparent workflow & flat teams to gain efficiency across all contributors. (Co-ownership)
  3. Prioritise progress over process : Move further faster
  4. Design the impact not the product : What is necessary and sufficient for success – Clear Business Objective


Content ecosystem has multiple touchpoint. It is based on simplicity and productivity.

The growth paradox “Growth creates complexity and yet complexity is the number one killer of profitable growth.” – Chris Zook, HBR

A key objective of venture design is to enable brand to reduce complexity and increase innovation activities.

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