Category Archives: Business Ideas

Business Idea UX Secrets in SAN FRANCISCO Day 1…

☀️ Let Go of ALL YOUR OPINION, It Doesn’t Matter. People are afraid to push the idea because of all opinions in the way. Ready, Fire, Aim?

What people says and what they do are sometimes completely different…

❤️ You know this, right? You ask people if they like your product ABC and they all say YES!! But then you launch the products… THEN your potential buyers tell you hmmm.. there is a problem here and there.

Flight to San Francisco…

Business innovation examples… I once worked with a Client (Now a friend) who do the opposite of all conventional wisdom, and He survives as MILLIONAIRE!

San Francisco Bus

😃 This should encourage you, because what’s matter is to solve problems and #FEARLESS to be successful in business.

It means that if you’re willing to put your opinion aside, build the business, follow the cashflow, and leverage UX Secrets to scale tremendously… the blueprint is the obvious! 👍

Your adversity is your advantage because your past has developed muscle not wounds. They are your Training Ground.
Igniting Compound Effect

  1. Am I doing that?
  2. Do I master that?
  3. Is my income prove that?

You – The Business Owner

  1. Make money from your Business and invest it
  2. Have the money you invest, make you money
  3. Sell your business


  1. Income / Save
  2. Investment
  3. Sale -> Cash / Stock

Business make money 

  1. Pay Yourself first
  2. Buy Real Estate (How to buy individual stocks?)
  3. Business have liquid event / sale

Strategy : A plan, patter, purpose, play, position, perspective to move you towards your goal.

“Competitive Strategy is about being different. It means deliberately choosing a different set of  activities to deliver a unique mix of value.” – Michael Porter

People are trying to protect you to minimise the risk. Never let doubter delay your dream. Engagement and enrolment -> Increment of Value. How do they feel? Feeling they are cared about.

Think like a leader : 1. How do I serve my customers? and 2. How do I lead my industry?

Show Up : That’s the secret to success & Be Different : Where are you going. Begin with an end in mind.

3 Areas of Growth :

  1. Financial 
  2. Spirituality 
  3. Relationship

Core Strength (Scalable)

  1. Learning -> Teaching
  2. Design -> Marketing
  3. Give -> Get (Over serve)
United States Flag

🔥 Put your opinion aside and don’t be afraid to think differently to the path that have millions of dollars of evidence to back them up.

Building Trust in Business, How to Avoid Error in Judgement

The brain’s septal area, which control the release of oxytocin – the bonding hormone that inspires trust – becomes active in those who never betray each other. The release of oxytocin may lead you to trust people who are not worthy of trust. For example, because you have develop a sense of community with those who share your lifestyle, religion, ethnicity, and so on.

In business, we need to trust our team to do their work. Not by micromanaging, and force them to do our way, but let them to find the numerous way through experiential learning and release the hormone oxytocin while working and playing. Always, think objectively in business, gaining trust together, but don’t mistaken with trust just because they are fun to be with.

Error in Judgement, Impulsive Behavior

Sometimes, the brain may signal that you are making a correct decision when in reality, you are not, because of your belief. Anyone can make mistake, so we should think with accuracy before making decision, to gather premises and facts, bearing in minds that what we think is correct need to have validity to avoid mistaken assumptions.

The brain instantaneous decision, can trigger impulse in tense, scary, or emotional situation instantly to avoid hurt/pain. In difficult situation, count to 10 before you act to avoid stupid action / reaction as a self-defense mechanism.

Are you on a treadmill, on autopilot, on an expedition, or on a mission?

When you feel endangered, the brain’s limbic system goes into the overdrive. This brain area has amygdala – a cluster of cells which takes over when life become very intense emotionally, it makes us very difficult to act reasonable and thinking rationally. In the perceived crisis, the instinctual responses is to “Fight, Flight, or Freese.” Override the normal cognitive processes.

When amygdala takes charge – which becomes active in fear, primitive, instant reactions – Try to shift your focus to cognitively demanding tasks. Ask yourself “What am I feeling” and turn your view in a positive way. To be an effective person, paused for a while and maintain mindfulness (equanimity), gather your senses and develop the “emotional intelligence” which includes “emotional management”.

Quotes to Think

“Einstein once said that if you gave him an hour to solve a problem and his life depended on getting the right answer, he would spend 55 minutes figuring out what questions to ask.”

“To learn from mistakes, people need feedback that energizes the creative process instead of stopping it in its tracks.”

“Many leaders understand the importance of empathy on an intellectual level, but often they don’t act on their understanding.”

“There are costs associated with trying to hide our emotions. We may suppress the expression of those feelings, but that does not mean we are no longer actually experiencing them.”


UX Leadership – Inspire Design Team for Rapid Growth

A UX Leader is hybrid, people called us as a Unicorn, because we have to demonstrate self awareness, be comfortable with ambiguity, continuous-learning, and inspire others to solve the complex become simple.

The 5 Main Keypoints:

  1. Establishing, driving, and articulate the design vision.
  2. Communicating with cross-functional team. (Business, Research, Design and Development)
  3. Educate and inspire the knowledge so that success can be measured and result can be achieved.
  4. Delivers successful usable, user-friendly, and intuitive product.
  5. Managing the team, ensures all members are challenged and motivated.

This hybrid skill set can seem complicated, but with experience and willingness to learn, the mindset of leadership can be learned and developed.

Leadership is a journey, every project expands our knowledge and teaches us with more experience to become the master in our field.

The right self-awareness help us to understand our domain pathway, expanding beyond just the design field, and understand more contexts such as business, marketing, sales, technology and many more.

UX Leadership is a long journey, the main step is to take the first step.

In the digital age, we are fortunate to learn a lot of informations at our fingertips. We have a lot of tools we can use, we have a lot of online course to enroll. To improve our skills and experience, we can continuously learn to pursue our interest and advance our career!


1. Inspirational Leaders Design Great Teamwork

You aren’t alone. From my past experience, a lot of my journey are inspired by teams of motivated individuals. Everyone has the humility to work collectively to solve complex challenges and make the world a better place.


2. The Science of Delegations and Credits

Delegation isn’t just passing the tasks to my team, but also empowering each individuals in the team. We are focusing on how to delegate effectively, educate and expanding others’ skill set. We give them explanation why we are giving the the tasks, with clear guidance.

Ensure your team that they will be supported, educated, and rewarded for their role and responsibility.


3. Celebrate Success and Take Responsibility

We set direction and nurture the team. We celebrate everyone success without jealousy and take responsibility for temporary defeat, make them understand every mistake is an opportunity for learning.

If we inspire the team to achieve great things, there is no mountain to high to climb.


4. Put Your Hands On and Give Example

Demonstrate and educate the team in continuous skills. Work – is a team efforts, and experienced team will deliver and achieve great things. You will improve yourself by seeing things from others’ perspectives.


5. Learn from The Smart People (Everyone has Strength)

To lead, learn from the others. Don’t always be the smartest people in the room. Get out and find something to learn, from your team, from the experts, make it your primary goal to understand all points of view of the business.

Get out of your comfort zone and the thing that once unknown will deeper your experience. When you look back, make sure you have not a boring and dull career, but a life full of adventure – Deby Joevita

Thank You.


How Small Product Team Can Build BIG DREAMS

The ideal product team shares knowledge, communicates ideas, and identifies project tasks to ensure the successful product development in a timely plan and at the highest quality possible.


PROJECT MANAGER: Manage the development and the feature requirement of the project. Great project managers have to understand technology support, the business goals and the design of user needs — at the same time.

UX RESEARCH: Focuses on understanding user needs, behaviours, and scenarios through interviews, observations, customer journeys, and feedbacks analysis.

INTERACTION DESIGNER: Define the interaction of usable product that will be implemented by developers, based on constraints, adoption, and engagement. Great Interaction Designers will help the team to get actionable features early, communicate with stakeholders, and deliver usable product on user needs.

FRONT-END: Experienced in HTML, CSS, Javascript, and jQuery. They connect the back-end to the design that pays close attention to details.

BACK-END: Experienced in databases, like Java, .Net, PHP, Python, and Ruby on Rails, MySQL, etc. Their primary function are to make the system flow smoothly for current and future performance.

QUALITY ASSURANCE: Doing a test-driven development based on a lot of scenarios and user-stories. Great QA Testers are detail – oriented, become the gatekeeper for many functions, as product development sometimes very complex, they help to ensure the steps are taken to deliver great product.

Additional Members

VISUAL DESIGNER: Create the look and feel of the product, the UI elements, the brand voice. Focused on Digital Experience. (Not graphic designer)

ENGINEERS TEAM: Based on programming language, and project assigned. For example, IOS/Android developer, Virtual Reality, Cloud database, etc.

Product Specialist, Data scientist, Growth Hackers, Business Expert and other will be explained in the future. 

Thank You.


How Growth Stage Entrepreneurs Build Meaningful Product

As entrepreneurs begin to embark transformative plan to set up ideas from zero to one, we collaborate in Business – Design – Technology during the process of identifying problems designing solutions to come up with ‘Breakthrough Ideas’ for growth impact.

DESIGN THINKING: No Idea – Identifying the real user problems – Goal: Understand User Need (1 week to 3 months research)

TEAM: Entrepreneurs, UX Researcher, Stakeholders, Corporate Strategy, Business Experts, and a lot of users (for interviews).

We walk entrepreneurs through proven footstep for inspiration, user-problem, idea generation, prototyping and testing. We do a lot of user interviews, market research, hypothesis (assumptions) to understand user pain points.

According to Tim Brown, CEO of IDEO, “design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

LEAN UX (Google Sprint) : Generate a lot of ideas – Test which ideas work – Goal: Validating Solution with Rapid Prototyping. (5 days to 3 months sprints)

TEAM: Entrepreneurs & Team, Software Engineer, Visual/Interaction Designer, Product Specialist / Corporate Strategist, Business Experts, and a lot of users (for testing).

As development is very costly, it takes a lot of time and resources, we can’t jump to Agile Development yet. Instead we do rapid prototyping, cheap and fast, turning ideas into something tangible to test whether idea/proposed solution works in the user mind. We continuously test – learn – iterate towards product and market fit.

We can test anything rapidly across problem, solution, multiple customer segment, distribution channels, revenue business model, and many more in order to validate solution and ideas that works.

AGILE DEVELOPMENT (Scrum): After we validate solution that work – Goal: Build Minimum Viable Product (MVP),  Break down complex project into simple task (3 – 12 months continuous iterations)

TEAM: Entrepreneur & Team, Software Engineers Team, UX/Visual/Interaction Design Team, Product Specialist / Corporate Strategist, Business Experts, QA Testers, and a lot of users (for feedbacks).

We collaborate with cross-functional team to do frequent and incremental delivery of product, ongoing reassessment of and adaptation of plans. A lot of entrepreneurs start jumping into building solution without understand user needs and validating ideas, this creates lack of subsequential progress to create solution that solve user-problem.

Once we understand user need and validate the solution, we can start deliver proposed features and do a incremental enhancement based on user feedback. Based on ideas and feedback, we can decide to do pivot or keep iterating.

GROWTH HACKING: After we build MVP – Based on Data/Feedbacks – We continuously think and measure the go-to-market strategy – Expand and Scale (6 months to 1 year and continue to expand)

TEAM: Entrepreneur & Team, Technology Team, UX Design Team, Product Specialist / Corporate Strategist, Business Experts, QA Testers, Social Media, Digital Marketers, Data Scientist, and a lot of users (for feedbacks) – the team are unlimited here.

We understand user need, validate ideas that work, and build minimum viable product to go to market. The next step is to get ongoing feedback, adapt and deliver precisely to continuously expand and scale.

We design and develop value for customers, increase revenue, reduce profits, and expand the market share. We give the team the opportunity to do more rewarding and fulfilling work.

Conclusion: We are maximising value creation, we do things fast and continuous iteration for transformation. At its core, Design Thinking – Lean UX (Google Sprint) – Agile Development – Growth Hacking will help us to deliver value and gaining prominence in the marketplace.

Thank You.


Don’t Just Be Good, Be So Good They Can’t Ignore You – 10xDesign Thinkers!

Amazing Learning Experience: Wan Ting Poh, Katarina Uheroha Hasbani, Claire Chan, Sjiva De Meester, Jolien Decleer, James Lewin, Natalya Twohill, Michael Fillié, Martin Norbury, Glenn Huybrecht, Vasu Kolla, Olivier Soubiele, Glenn Huybrecht, Su Wai, Alice Tang, and Jerlene Seah.

1. Design Thinking is not only a Process – It’s a Mindset!

Design thinking is a mindset for solving a complex problem based on user focus, identify pain points, collaborations, experimentation, and test-iterate. The process, in turn, refers to follow through steps and real ways of working that are consistent with the mindset.

2. Ask five times, “Why, Why, Why, Why, and Why?”

User interview is a great way to understand users from their perspective. However, Interviews tend to give insights into what people say “the generic answer” and this is sometimes not the same as what they want. We Have to Go Deeper.


3. Let Your Customer to Tell a Story…

We want to connect with customers to see the real cause of the user behavior. We are creating the solution to help our user.

“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. ” – An old Native American proverb.

4. Develop Functional, Emotional, and Social Needs.

Functional benefits user with product attribute of usefulness – functional. Emotional give the user positive feelings, emotionally connected with the product/service. Social provides the user an opportunity to communicate his or her self-image to others.

5. Build The Experience Map – Identify The Pain Points.

An experience map shows the journey a user has while experiencing a product or service. It allows us to see the bigger picture, and make decisions about where to focus activity based on the user’s primary pain points.


6. Ask for Customer Feedbacks after Develop Solution.

When we connect user feedback to what we’re creating in our solutions, we get a much clearer picture of what’s the right thing, improve the idea, and identify opportunities.

7. Work on Gamification to Engage and Retain Users.

By Michael Fillié. The practice of typical game elements (e.g., points, competitions, rewards) when building the ideas and solutions to encourage engagement with the user.

8. Speak Customer Language, Not Your Design Language.

By Vasu Kolla. “Design Thinking, User Experience, Lean UX, Agile, Growth Hacking, and so on.” only Designers or People in the industry will understand. Tailor words to different audiences.


9. Business Value Matters – Lead User Generations.

By James Lewin. “What values are important to you in business?” It’s not only about the number of impressions or the number of clicks, but also the amount that converts into leads – into people that believe in your idea and you can serve.

10. TERMS, Time + Energy + Resources + Money + Sanity.

By Martin Norbury. If the ideas require a lot of time, energy, resources, money, and sanity to pull it off beyond the ROI, future growth, lifestyle changes and so on. Decide whether it is a good idea or not.


Bonus: After You Become Successful – Help People!

By Claire Chan and Deby Joevita. We are fortunate to meet a lot of amazing people in our learning journey. Hopefully, we will help and inspire others to grow together and become the wonder woman – Like our Amazing Mentor, Katarina Uheroha Hasbani.
Thank you for reading, learning 10x Design Thinking 🙂


Applying Lean Principle – Driven Design to Improve Business Growth

I design lots of different kinds of things such as the responsive website, mobile app, data visualisations, social innovation campaign, FinTech – eCommerce project, and a whole bunch of other things to help people and business to grow exponentially.

Mainly produce around user-experience design, latest technology, and profitable business. I like to think that when I design, I’m doing it with all my brain and heart – even for things as simple as creating a birthday invitation for my six years old nephew!

When I think about design thinking, I think about it as a way that people use to efficiently discover and create and test out ideas, especially in the areas of how they affect the customer experience.

I think designing is about finding unique opportunities. So there’s an opportunity for me to help you live your life better, to promote your business to grow, to help increase the quality many aspects in the world.


Many people told me, design to make something PRETTY. Yes, I do agree, we designers have to make things visually pleasing, on top of that, we also have to think about the Experiences, Interactions, Communications, Influences, and more! 

Have you ever wondering, why two product like mobile phones, one can be valued so highly like Apple, and the other assessed generally? It is not because of the cost of the product, but because the design, the experience, the influence are shaping the entire user-satisfaction. If I think about it as a chance, then I can start thinking about different users, markets, ideas, technologies, and putting them together.

What’s the opportunity to use the design in the context of, processing a payment or online shopping more enjoyable experience?

When I am thinking about designing great products for the marketplace, I have to consider about three aspects of it. How it benefits people (user-experience), What the interaction behind it (technology) and Why we are giving the best solution (business proposition). Like I use a product or service – and I feel right about to choose it.

The meaning of a product/service affects the people use it in ways that are almost subconscious. The area where designers need to spend a lot of time, especially if you want to make a product that’s a breakthrough and changes the way people live their lives.


The digital technology adds more data and more complications. The only way to know that your design is useful and powerful is to test it with users.

The less complicated a solution is, the more natural it feels, the less they’re even aware of it, the more useful the answer can be. That’s when we get to learn about the effectiveness of our impact on the world. Thank You 🙂