Category Archives: Personal Development

Savvy UX Summit 2019, Bangkok, Thailand – User Experience is the new paradigm to maintain competitive advantages in the market

“$1 Invested in UX give $100 in returns” How do you measure and prove this statement?

🔥Business need user insight report, based on the number and right data. The Data transforms the experience and gives broader view of the customer insight.

User Experience + Data + Business = Storytelling and Strategy

Customer centricity is the key:

  1. Have a strategic vision to guide you
  2. Take an ‘outside in’ perspective on your business that’s data informed
  3. Research, test, learn, and adjust as necessary.
  4. Build a product that helps and inspires customers long-term.
  5. Learn to love your customers and business.

Research and Design Synthesis: Meeting the customer needs and build experience according to that needs.

Value in Design, Diversity in Strength.
Value delivering over perfection. Continual Learning.

UX Talent = Skillsets + Mindset

  1. Brainstorming / Making a lot of choices, build on other people’s ideas.
  2. Visualising your ideas in short time.
  3. Make an idea tangible, experience it and learn more
How do you deliver the insights to the people who are not UX?

Product + Excellence = The practice of creating and outstanding object or service to serve a need or satisfy a wants.

“Product excellence is NOT a checklist. It is a culture.”
What does UX Means to you? And how you apply it in your job? How does it impact the business?
Design Education = How to turn complex informations into experiences (not only beautiful drawing)

Education System + Collaborate together + New Values = ROI $$$ Generated

Having the big picture on the mind (Strategic & Execution):
  1. Don’t show UX Process first
  2. Get Data that support your strategy first
  3. Find ways to collaborate to make experiences.

Critical User Journey = User role (Who is my user, what is their context) + Goal (What is customer wants)

“What you measure is what you get.” Data informed.

“Ask a lot of why and say No if necessary.”
  1. Align on product excellence means
  2. Know your users
  3. Teach people how to fish.
Power distance: The extent to which the less powerful members of institution and organisations within country being perceived (Values and numbers, dimension)
Design and Development: How does user from different countries are gonna use that.
Design Practitioners: Getting through the process of getting good at something.
Design for performance: User performance & Business performance
Comparative value in development approaches: Results of using all the ingredients for success, experimentally strategically, catalyse your transformation

Innovate for the scale of startup. Design for the scale of enterprise.

1. How do you convince the value of UX?
  • Work hard and show the results before the power is given
  • Create value, find ways, design the visibility, show them the way.
  • Build the case of UX, show leadershop, long-term usage of the product
  • Talk the business language, instead of UX Jargons
  • Tell good story, real story. Quality of the story.
2. What makes you keep innovate day after day after failing?
  • Failure is a good things because it opens to your learning
  • Mistake is an opportunity to learn to become successful
  • Not necessary failure but finding different path
  • Leadership, environment, what’s my personal purpose?
  • Make sure you learn from the same mistake.
3. One biggest – key takeaways for UX Designers?
Designers, look at something and ask, “Why is it like that?”
  • UX Superpower think holistically and brings everything together, create the story
  • Challenge assumption. As the right questions
  • Don’t fear change, expand your skillsets beyond what you can read today.

Be Bold. Challenge Yourself. Go Further.

Find ways to make it happen.

Flush your ego down the toilet, and listen more.
“Why these people (Stakeholders / managements / users) say no? What can you fix and learn from that situation.

Doing Research + Synergy better with transparency

😊Design Thinking Asia 2019 for UX and Business Leaders. Think about business value, return on investment, and the technology involved. 👍

Most of the organisation simplified the overall design process by following methodology such as design thinking, agile, etc.

However, The business ecosystem is very complex and full of stakeholders involved, not only designers.

We measure key metrics such as:

  1. Conversion
  2. Adoption
  3. Time spent
  4. Drop off rate
  5. and Many more…

☀️However, What IF the stakeholders and other members don’t understand the value that designers bring? They think only the top layers, designers only provide deliverables such as UI design, visual design, interaction and so on.

So as a designer, we have to think deeply…

  1. How to connect the underneath design layers such as Design / Business Metrics alignment, Design Strategy, Information Architectures, and more?
  2. How to influence stakeholders with Persuasion, Emotion, and Trust?

So the design team is delivering more impact on the business as well. (UX ROI)

🔥We have to understand the business ecosystem, not only care about customers, but also sellers, logistics, operations, and everyone inside the ecosystem.

DREAM BIG, MAKE IT HAPPEN! Alibaba’s Global Headquarters at Hangzhou, China

😍 Inside The Awesome Alibaba’s Global Headquarters’ – XiXi Campus in HangZhou, China. As eCommerce giant in a connected environment where everyone can thrive and help propel one of the world’s fastest and largest internet companies. 👍

😊DREAM BIG, MAKE IT HAPPEN! Alibaba’s Global Headquarters at Hangzhou, China, it’s more than just an office – It’s an incubator for all things Tech! Design for Lazada into #1 E-Commerce in Asia 👍

Beat The Drum for Double 11” Victory:

  1. Facial recognition security access
  2. Seamless, auto-payment for food
  3. Autonomous vehicles everywhere
  4. Retail tech: virtually try on clothes
  5. Alibaba’s hotel of the future, Flyzoo
  6. and So many More…

My UX Director’s Great Hospitality, “Deby like to eat fish, Let’s order Most Famous HangZhou Huge Fish Soup for her.” 🥰❤️

🔥The UED team works ceaselessly to transform deep customer insights and complex problem into delightful product experiences and great services that drive business results and customer satisfaction.

Please answer these questions:

  1. What is the experience our customers have today?
  2. What could or should it be improved tomorrow?

We specifically focused on business goal, user needs and technology capabilities – how we can align all the crucial elements and bring more value to the world.

Alibaba Business Trip to Shenzhen, China’s Tech Megacity 👍 On the road to make Lazada #1 eCommerce in Asia.

😍Live Seriously, Work Happily – Alibaba Business Trip to Shenzhen, China’s Tech Megacity 👍On the road to make Lazada #1 eCommerce in Asia.

Why UED + Customer Experience is very important in the future of business performance and innovation?

🔥As Jack Ma’s said in his Alibaba Philosophy, “Customer First, Employees Second, and Shareholder Third.” We are really empathises and care about our customer experience.

Empathy with customers, step on their shoes to experience what they have to go through before we design something for them.

🌻Bring other designers, stakeholders and team into the conversation, brainstorm alternative metrics, and make a case for how those might be better indicators of success.

Business Idea UX Secrets in SAN FRANCISCO Day 1…

☀️ Let Go of ALL YOUR OPINION, It Doesn’t Matter. People are afraid to push the idea because of all opinions in the way. Ready, Fire, Aim?

What people says and what they do are sometimes completely different…

❤️ You know this, right? You ask people if they like your product ABC and they all say YES!! But then you launch the products… THEN your potential buyers tell you hmmm.. there is a problem here and there.

Flight to San Francisco…

Business innovation examples… I once worked with a Client (Now a friend) who do the opposite of all conventional wisdom, and He survives as MILLIONAIRE!

San Francisco Bus

😃 This should encourage you, because what’s matter is to solve problems and #FEARLESS to be successful in business.

It means that if you’re willing to put your opinion aside, build the business, follow the cashflow, and leverage UX Secrets to scale tremendously… the blueprint is the obvious! 👍

Your adversity is your advantage because your past has developed muscle not wounds. They are your Training Ground.
Igniting Compound Effect

  1. Am I doing that?
  2. Do I master that?
  3. Is my income prove that?

You – The Business Owner

  1. Make money from your Business and invest it
  2. Have the money you invest, make you money
  3. Sell your business


  1. Income / Save
  2. Investment
  3. Sale -> Cash / Stock

Business make money 

  1. Pay Yourself first
  2. Buy Real Estate (How to buy individual stocks?)
  3. Business have liquid event / sale

Strategy : A plan, patter, purpose, play, position, perspective to move you towards your goal.

“Competitive Strategy is about being different. It means deliberately choosing a different set of  activities to deliver a unique mix of value.” – Michael Porter

People are trying to protect you to minimise the risk. Never let doubter delay your dream. Engagement and enrolment -> Increment of Value. How do they feel? Feeling they are cared about.

Think like a leader : 1. How do I serve my customers? and 2. How do I lead my industry?

Show Up : That’s the secret to success & Be Different : Where are you going. Begin with an end in mind.

3 Areas of Growth :

  1. Financial 
  2. Spirituality 
  3. Relationship

Core Strength (Scalable)

  1. Learning -> Teaching
  2. Design -> Marketing
  3. Give -> Get (Over serve)
United States Flag

🔥 Put your opinion aside and don’t be afraid to think differently to the path that have millions of dollars of evidence to back them up.


How to Create AHA / Epiphany Moment in Business

How Your Brain Works in Business:

  1. Neuroscience has much to offer in entrepreneurship, since improving the brain function will help become more effective and innovative, foster creativity
  2. Managing the brain to think and act more clearly and wisely
  3. Brain development is always evolving, adapt to the environment in numerous ways
  4. Cognitive biases (error in judgement) clings to flawed, illogical or wrong ideas, can happen when you make a conscious choices. Learn to take a moment (count to 10) and think objectively before taking action
  5. The brain hormone oxytocin trigger a feeling of trust, even to untrustworthy individual. Trust is important in business, learn to think cognitively

Successful entrepreneurs continuously learning to improve their knowledge, skills, and capabilities in uncertain world. However, most people do absolutely nothing to develop their cognitive process – which is how their brains work, wired to make decision, and critical thinking in business.

Behaviour change is hard, but we will learn how to adopting strategies that are well-founded in the brain science and behaviour entrepreneurs can adapt to the demands of the emerging world. The best possible state before examining how we react to habit and innovative surprises (Fun approach) control over our behaviour, build resilience and create positive brain states.

The brain affects the decision making in business – many biases, heuristics and predilections that can distort behaviour and leadership and thinking ability. The good news is that we know more about how these structure and function of our brains, careful examination of a series of brain–based (‘neurocognitive’), and learning neuro-sciences reveal human behaviour relevant to business and innovation practices.

Brain Creative Play and Mastery

For most situation and experience, our action are formulated from our habits and routines. If we step back and do self-reflection, “What is going on inside my brain, how do I feel from this experience (emotions) and what does it mean to me?” we can have more awareness from our mental processes, and adjust our future actions as needed.

Beyond the conscious awareness, to understand how our brain function “We are in charge of our thinking and reactions. To make decision with clarity, thoughtful and conscious command” We can slow down the pace during critical situations.

When musician play music, when an artist draw, they don’t think about it, they just play. Brain prefrontal cortex, which in charge for self-expression, is active during innovative, creative improvisation. Whereas, the self-controlling orbital cortex deactivates because it work against the flow of connection in creativity.

Although business must be innovative, leaders who rely on structured function have difficulties to apply innovation process in the real situation. This is because they are too focused on establishing the norms, creating the boundaries, and managing operations.

Leaders should pay more attention to their team awareness and motivation (“Why they are working” – intrinsic and extrinsic motivation combined) and less about their day to day activity (“How they work” – micromanaging reduce the creativity and play at work).

With this mindset, the continuous learning can happen inside the culture of the company. Because when people play without worrying how they are going to be judged, not worrying about excessively following the rules to get “Good Performance Appraisal”, then the innovative learning culture can happen.

How to design the future as an entrepreneur?

  1. How can you control a future you cannot predict? You create it (Design your own The future)
  2. How can you create a future in an environment mostly outside your control? You co-create it with other stakeholders (collaboration and partnership)
  3. How do you bring other people on board to create a non-existent pie? You let them self-select for a piece of it (Give and reward generously)
  4. How do you share the pie without losing control of it? You understand that ownership is not control; ownership is about meta-rules. (Build trust by sharing what you have, the pie become bigger)
  5. What do you do when things go wrong? You persist, but pre-commit when to give up. (Take responsibility, don’t complain)
  6. You have built a great organization, a market that’s maturing and predictable. You now have little control over it (control shifts to prediction) – Remember, it start with You!
  7. How can you create a future in an environment mostly outside your control? You co-create it with other stakeholders

Don’t Just Be Good, Be So Good They Can’t Ignore You – 10xDesign Thinkers!

Amazing Learning Experience: Wan Ting Poh, Katarina Uheroha Hasbani, Claire Chan, Sjiva De Meester, Jolien Decleer, James Lewin, Natalya Twohill, Michael Fillié, Martin Norbury, Glenn Huybrecht, Vasu Kolla, Olivier Soubiele, Glenn Huybrecht, Su Wai, Alice Tang, and Jerlene Seah.

1. Design Thinking is not only a Process – It’s a Mindset!

Design thinking is a mindset for solving a complex problem based on user focus, identify pain points, collaborations, experimentation, and test-iterate. The process, in turn, refers to follow through steps and real ways of working that are consistent with the mindset.

2. Ask five times, “Why, Why, Why, Why, and Why?”

User interview is a great way to understand users from their perspective. However, Interviews tend to give insights into what people say “the generic answer” and this is sometimes not the same as what they want. We Have to Go Deeper.


3. Let Your Customer to Tell a Story…

We want to connect with customers to see the real cause of the user behavior. We are creating the solution to help our user.

“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. ” – An old Native American proverb.

4. Develop Functional, Emotional, and Social Needs.

Functional benefits user with product attribute of usefulness – functional. Emotional give the user positive feelings, emotionally connected with the product/service. Social provides the user an opportunity to communicate his or her self-image to others.

5. Build The Experience Map – Identify The Pain Points.

An experience map shows the journey a user has while experiencing a product or service. It allows us to see the bigger picture, and make decisions about where to focus activity based on the user’s primary pain points.


6. Ask for Customer Feedbacks after Develop Solution.

When we connect user feedback to what we’re creating in our solutions, we get a much clearer picture of what’s the right thing, improve the idea, and identify opportunities.

7. Work on Gamification to Engage and Retain Users.

By Michael Fillié. The practice of typical game elements (e.g., points, competitions, rewards) when building the ideas and solutions to encourage engagement with the user.

8. Speak Customer Language, Not Your Design Language.

By Vasu Kolla. “Design Thinking, User Experience, Lean UX, Agile, Growth Hacking, and so on.” only Designers or People in the industry will understand. Tailor words to different audiences.


9. Business Value Matters – Lead User Generations.

By James Lewin. “What values are important to you in business?” It’s not only about the number of impressions or the number of clicks, but also the amount that converts into leads – into people that believe in your idea and you can serve.

10. TERMS, Time + Energy + Resources + Money + Sanity.

By Martin Norbury. If the ideas require a lot of time, energy, resources, money, and sanity to pull it off beyond the ROI, future growth, lifestyle changes and so on. Decide whether it is a good idea or not.


Bonus: After You Become Successful – Help People!

By Claire Chan and Deby Joevita. We are fortunate to meet a lot of amazing people in our learning journey. Hopefully, we will help and inspire others to grow together and become the wonder woman – Like our Amazing Mentor, Katarina Uheroha Hasbani.
Thank you for reading, learning 10x Design Thinking 🙂


Master Leadership and Creativity – High Performance in the Digital Era

Written By : Claire Chan Myae Thu and Deby Joevita

Most people view leadership as an opportunity to ask people to do things or just delegate the tasks. Nevertheless, leadership has been mistaken by most people.

Some people like to lead other as it gives them authoritative figure. Leadership actually is not about following the authority, but it is all about the whole team where every member is working together towards the objectives of the team.Therefore, every team members should have good leadership skill without acting like a superior, but as a team player.

One cannot be a great leader without being a great team player. Some people like to play as a team leader because they think that leading the team means assigning the tasks to people. In reality, the team leader has many more responsibilities than the rest of the team. What the leader cares about, and doing only what the leader says is a sign of bad leadership.

There is a thin line between managing people and leading people; in other words, the difference between manager and leader. Manager: who just delegate the tasks without taking responsibilities. When the team fails, they blame the team. Leader: who leads the team taking full responsibility. When the team fails or face the challenge, the team can use them as a human shield.

Real and efficient leadership is never about the leader at all. A true leader delivers him/herself into the development of the people they lead by adding value to their lives as much as possible.

Not only do they welcome the views or feedback from the team, they also take the action based on those opinions from the members.

They make sure that all the team member’s voices has been heard. They do not make the decision solely based on their views or emotion.

They take into account the suggestions from the team. However, they are responsible for all the decisions they made even when the team make the wrong decision. They are ready to take the blame and protect the team.

A great leader builds the legacy by growing people who follow them. Thanks for reading 🙂


Build Your Legacy with Personal Development

Written By : Claire Chan Myae Thu and Deby Joevita

The personal development lays the groundwork for a lifetime of transformative philosophy.

A leadership philosophy that allows everyday people to create more opportunities, more solutions, more problem solving, and more creativity to make the world a better place. Influence others to become the leader within themselves. Given a chance to become a leader means having a chance for one’s personal growth.

We’ve all experienced ineffective leadership in our lives. Think of a time in your life when someone was put into an authority position but was not prepared for it. It is vitally important for managers to train members to adapt leadership skills so that every members are ready to take authority position when the time comes. 

There will probably some who do not mind being led by the appointed manager and there would also be some who do not want to be led.

  1. As a first time manager, how you gonna approach to those who don’t see you as a true leader?
  2. Are you going to keep assigning or asking people to do the task just because you are now in the management position?
  3. Are you willing to blend with the team and contributing your input to the team to let the team know your value?

If you believe that management is just delegating the tasks, the first approach would be your choice. Leader or Boss or Manager; whatever we name it in the management position is more than just title, more than delegating the tasks. It is more about creating the better working environment with the help of effective leaders. 

Most importantly, leaving our ego behind the door to become a great leader. It is crucial for leader or people who would like to lead to know themselves to grow personally. It is about the team, not about oneself or leader-self. 

This is such common problem in today society. We need to begin a lifetime journey of personal development by producing more legacy within ourselves, creating significant growth, and delivering impact with our works.

Why do you need to build your legacy :

  1. Unlimited opportunities for personal growth
  2. Higher cooperations and team performance
  3. Generate loyalty and customer satisfaction
  4. Increase productivity and accountability with people around you
  5. Inspire a significant growth to your purpose in the universe
  6. Build your leadership presence and influence
  7. Transform your life into objects of the right mindset
  8. Create intention and more focus, willingness to learn how to lead.

Most importantly, Be Very Open-Minded. If you are not yet, try to be. It’s all about learning how to be Generous, Creative, and Innovative in every aspect of your life.