Category Archives: UX Interaction Design

D3by-UXLeadership

UX Leadership – Inspire Design Team for Rapid Growth

A UX Leader is hybrid, people called us as a Unicorn, because we have to demonstrate self awareness, be comfortable with ambiguity, continuous-learning, and inspire others to solve the complex become simple.

The 5 Main Keypoints:

  1. Establishing, driving, and articulate the design vision.
  2. Communicating with cross-functional team. (Business, Research, Design and Development)
  3. Educate and inspire the knowledge so that success can be measured and result can be achieved.
  4. Delivers successful usable, user-friendly, and intuitive product.
  5. Managing the team, ensures all members are challenged and motivated.

This hybrid skill set can seem complicated, but with experience and willingness to learn, the mindset of leadership can be learned and developed.

Leadership is a journey, every project expands our knowledge and teaches us with more experience to become the master in our field.

The right self-awareness help us to understand our domain pathway, expanding beyond just the design field, and understand more contexts such as business, marketing, sales, technology and many more.

UX Leadership is a long journey, the main step is to take the first step.

In the digital age, we are fortunate to learn a lot of informations at our fingertips. We have a lot of tools we can use, we have a lot of online course to enroll. To improve our skills and experience, we can continuously learn to pursue our interest and advance our career!

 

1. Inspirational Leaders Design Great Teamwork

You aren’t alone. From my past experience, a lot of my journey are inspired by teams of motivated individuals. Everyone has the humility to work collectively to solve complex challenges and make the world a better place.

 

2. The Science of Delegations and Credits

Delegation isn’t just passing the tasks to my team, but also empowering each individuals in the team. We are focusing on how to delegate effectively, educate and expanding others’ skill set. We give them explanation why we are giving the the tasks, with clear guidance.

Ensure your team that they will be supported, educated, and rewarded for their role and responsibility.

 

3. Celebrate Success and Take Responsibility

We set direction and nurture the team. We celebrate everyone success without jealousy and take responsibility for temporary defeat, make them understand every mistake is an opportunity for learning.

If we inspire the team to achieve great things, there is no mountain to high to climb.

 

4. Put Your Hands On and Give Example

Demonstrate and educate the team in continuous skills. Work – is a team efforts, and experienced team will deliver and achieve great things. You will improve yourself by seeing things from others’ perspectives.

 

5. Learn from The Smart People (Everyone has Strength)

To lead, learn from the others. Don’t always be the smartest people in the room. Get out and find something to learn, from your team, from the experts, make it your primary goal to understand all points of view of the business.

Get out of your comfort zone and the thing that once unknown will deeper your experience. When you look back, make sure you have not a boring and dull career, but a life full of adventure – Deby Joevita

Thank You.

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How Small Product Team Can Build BIG DREAMS

The ideal product team shares knowledge, communicates ideas, and identifies project tasks to ensure the successful product development in a timely plan and at the highest quality possible.

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PROJECT MANAGER: Manage the development and the feature requirement of the project. Great project managers have to understand technology support, the business goals and the design of user needs — at the same time.

UX RESEARCH: Focuses on understanding user needs, behaviours, and scenarios through interviews, observations, customer journeys, and feedbacks analysis.

INTERACTION DESIGNER: Define the interaction of usable product that will be implemented by developers, based on constraints, adoption, and engagement. Great Interaction Designers will help the team to get actionable features early, communicate with stakeholders, and deliver usable product on user needs.

FRONT-END: Experienced in HTML, CSS, Javascript, and jQuery. They connect the back-end to the design that pays close attention to details.

BACK-END: Experienced in databases, like Java, .Net, PHP, Python, and Ruby on Rails, MySQL, etc. Their primary function are to make the system flow smoothly for current and future performance.

QUALITY ASSURANCE: Doing a test-driven development based on a lot of scenarios and user-stories. Great QA Testers are detail – oriented, become the gatekeeper for many functions, as product development sometimes very complex, they help to ensure the steps are taken to deliver great product.

Additional Members

VISUAL DESIGNER: Create the look and feel of the product, the UI elements, the brand voice. Focused on Digital Experience. (Not graphic designer)

ENGINEERS TEAM: Based on programming language, and project assigned. For example, IOS/Android developer, Virtual Reality, Cloud database, etc.

Product Specialist, Data scientist, Growth Hackers, Business Expert and other will be explained in the future. 

Thank You.

D3by-GrowthStageEntrepreneurs

How Growth Stage Entrepreneurs Build Meaningful Product

As entrepreneurs begin to embark transformative plan to set up ideas from zero to one, we collaborate in Business – Design – Technology during the process of identifying problems designing solutions to come up with ‘Breakthrough Ideas’ for growth impact.

DESIGN THINKING: No Idea – Identifying the real user problems – Goal: Understand User Need (1 week to 3 months research)

TEAM: Entrepreneurs, UX Researcher, Stakeholders, Corporate Strategy, Business Experts, and a lot of users (for interviews).

We walk entrepreneurs through proven footstep for inspiration, user-problem, idea generation, prototyping and testing. We do a lot of user interviews, market research, hypothesis (assumptions) to understand user pain points.

According to Tim Brown, CEO of IDEO, “design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

LEAN UX (Google Sprint) : Generate a lot of ideas – Test which ideas work – Goal: Validating Solution with Rapid Prototyping. (5 days to 3 months sprints)

TEAM: Entrepreneurs & Team, Software Engineer, Visual/Interaction Designer, Product Specialist / Corporate Strategist, Business Experts, and a lot of users (for testing).

As development is very costly, it takes a lot of time and resources, we can’t jump to Agile Development yet. Instead we do rapid prototyping, cheap and fast, turning ideas into something tangible to test whether idea/proposed solution works in the user mind. We continuously test – learn – iterate towards product and market fit.

We can test anything rapidly across problem, solution, multiple customer segment, distribution channels, revenue business model, and many more in order to validate solution and ideas that works.

AGILE DEVELOPMENT (Scrum): After we validate solution that work – Goal: Build Minimum Viable Product (MVP),  Break down complex project into simple task (3 – 12 months continuous iterations)

TEAM: Entrepreneur & Team, Software Engineers Team, UX/Visual/Interaction Design Team, Product Specialist / Corporate Strategist, Business Experts, QA Testers, and a lot of users (for feedbacks).

We collaborate with cross-functional team to do frequent and incremental delivery of product, ongoing reassessment of and adaptation of plans. A lot of entrepreneurs start jumping into building solution without understand user needs and validating ideas, this creates lack of subsequential progress to create solution that solve user-problem.

Once we understand user need and validate the solution, we can start deliver proposed features and do a incremental enhancement based on user feedback. Based on ideas and feedback, we can decide to do pivot or keep iterating.

GROWTH HACKING: After we build MVP – Based on Data/Feedbacks – We continuously think and measure the go-to-market strategy – Expand and Scale (6 months to 1 year and continue to expand)

TEAM: Entrepreneur & Team, Technology Team, UX Design Team, Product Specialist / Corporate Strategist, Business Experts, QA Testers, Social Media, Digital Marketers, Data Scientist, and a lot of users (for feedbacks) – the team are unlimited here.

We understand user need, validate ideas that work, and build minimum viable product to go to market. The next step is to get ongoing feedback, adapt and deliver precisely to continuously expand and scale.

We design and develop value for customers, increase revenue, reduce profits, and expand the market share. We give the team the opportunity to do more rewarding and fulfilling work.

Conclusion: We are maximising value creation, we do things fast and continuous iteration for transformation. At its core, Design Thinking – Lean UX (Google Sprint) – Agile Development – Growth Hacking will help us to deliver value and gaining prominence in the marketplace.

Thank You.

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Applying Lean Principle – Driven Design to Improve Business Growth

I design lots of different kinds of things such as the responsive website, mobile app, data visualisations, social innovation campaign, FinTech – eCommerce project, and a whole bunch of other things to help people and business to grow exponentially.

Mainly produce around user-experience design, latest technology, and profitable business. I like to think that when I design, I’m doing it with all my brain and heart – even for things as simple as creating a birthday invitation for my six years old nephew!

When I think about design thinking, I think about it as a way that people use to efficiently discover and create and test out ideas, especially in the areas of how they affect the customer experience.

I think designing is about finding unique opportunities. So there’s an opportunity for me to help you live your life better, to promote your business to grow, to help increase the quality many aspects in the world.

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Many people told me, design to make something PRETTY. Yes, I do agree, we designers have to make things visually pleasing, on top of that, we also have to think about the Experiences, Interactions, Communications, Influences, and more! 

Have you ever wondering, why two product like mobile phones, one can be valued so highly like Apple, and the other assessed generally? It is not because of the cost of the product, but because the design, the experience, the influence are shaping the entire user-satisfaction. If I think about it as a chance, then I can start thinking about different users, markets, ideas, technologies, and putting them together.

What’s the opportunity to use the design in the context of, processing a payment or online shopping more enjoyable experience?

When I am thinking about designing great products for the marketplace, I have to consider about three aspects of it. How it benefits people (user-experience), What the interaction behind it (technology) and Why we are giving the best solution (business proposition). Like I use a product or service – and I feel right about to choose it.

The meaning of a product/service affects the people use it in ways that are almost subconscious. The area where designers need to spend a lot of time, especially if you want to make a product that’s a breakthrough and changes the way people live their lives.

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The digital technology adds more data and more complications. The only way to know that your design is useful and powerful is to test it with users.

The less complicated a solution is, the more natural it feels, the less they’re even aware of it, the more useful the answer can be. That’s when we get to learn about the effectiveness of our impact on the world. Thank You 🙂

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Design Thinking Mindset: A Non-Linear Process for Business Breakthrough

Design Thinking identifies and tackles a challenge by going through each stage of the design process. We create a prototype and find ways to try it out and get some feedback.

Creating innovative solutions that solve real-world problems takes more time and experience. We have to take the opportunity with a fresh look at something that people might ordinarily take for granted.

I design by thinking the unique, technical, and economic factors in the emerging markets, reflect on those as creative inspirations and then use design research to create the high-performance, user-friendly solution that works in many businesses and social innovations.

The design process is always about articulating the problem into the solution. We want to create something new, communicate what we are trying to achieve, what the requirements that must be met, and generating ideas for how to make that idea tangible.

Ideation is thinking about strategies we could take, and then on a more in-depth level, learning about the actual embodiments and concepts that could reach that solution.

Breaking down those complex challenge into simpler parts, more manageable components where we can solve each part one at a time, and then bringing those components back together to create a full solution.

The process is similar to navigating like a detective in the way of looking for clues behind what the real problems are, understand the reason requirements, and the constraints, assemble them to create a full picture.

Design freedoms are the opposite of constraints. These are things that naturally occur when we’re creating solutions in the open-transparent environment. We use these as the advantage.

In the early stage of design, I always try to have ideas layout in the whole table and landscape the problem to see what the options are and see many different strategies I can take to embark. I have to evaluate those ideas relative to each other, and then I have to assemble the parts of the design back into a final physical thing.

I think the perspective on problem-solving is critical. I want to empower people so that we can think creatively together and go through the process and be confident with what the result – what they create in their work satisfies what they set out to do in the beginning. 

When I am conducting a user interview with the team, we want to go in with as little suggestions as possible. We don’t want to lead people to an answer. We want to ask them questions about their life and get their perspectives. 

Often, people will be very polite and not argue with you. We don’t want to come in with the perspective of, “I am designing for you.” Instead, We want to get in a perspective of, “I’m designing with you. I want to know your knowledge about the problem, your constraints, and requirements, the value of your experience in comparison to our understanding.”

“I want to show you that together, by combining our knowledge, we can produce something better than either of us could have done alone.”

Just coming in with that perspective and mutual respect goes a long way in engaging an end user and getting honest feedback from them to create the impactful solution. Thanks for reading 🙂

Merge Growth-Hack Marketing into The UX Product Development

Merge Growth-Hack Marketing into The UX Product Development

Merge Growth-Hack Marketing into UX Product Development

The brand who targets for the product-market fit is the winner. Every business can start to build a minimum viable product (MVP), a product with enough features to support the early adopters of the business. From MVP, you can start improving features to fit your audiences’ need based on the data you’ve collected.

By doing so, you will start developing strategies that are not representing the typical idea used by traditional marketers; you will start to create the new direction that would be a good fit. UX Designer understands the potential of developing successful product to expand in the market; it is just their responsibility to turn this possibility for the right customers.

1. Kicked Off Growth with Early Adopters

By being honest with yourself and conducting true research on what you’ve built or are building, you are doing yourself a favor. Time to learn a new knowledge for better creative direction is a time well spent.

Unlike traditional marketing which suggests you to try different techniques to create better ads, embracing early adopters into your product development will allow you to establish a strategic marketing plans to establish your business objectives. It is not without focus because every piece of your skill set is extremely valuable; it is the art to use the right skill for new innovation.

2. Look for The Customers’ Demand

Now, let’s learn AirBnb as a successful case study. They go beyond their initial idea to meet the needs of their customer. This technique is called pivoting. AirBnB stands for Air Bed ‘n Breakfast, started in 2007, when two roommates couldn’t pay the rent or their San Francisco loft, they rented out a space on air mattresses in their living room and provide a home-cooked breakfast. They started to simply solve one problem, but continue to pivot their product and service to meet their customers’ demand. They’ve grown from rented out their own apartment to other apartments in different area, all the way to accommodating place in over 190 countries worldwide, valued over ten billion dollars.

3. Guided by the Customer Data

When you are in a competitive market, it’s totally fine to keep a close eye of what your competitors are doing until you meet with your own originality. Make sure you stick with your idea and continue to pivot your product to meet the customer needs. It’s easy to duplicate what your competitors are doing, fall under the traps of traditional marketing strategy. The winner is the one who is able to differentiate their brand from the market, bring their product ahead to scale rapidly.

As long as your MVP solve simple problems immediately, you can improve features and test how they’re received. Conduct research, build prototypes, and develop your MVP. Keep iterating on your product and services based on your data.

4. An Eye towards Optimization

The best Venture Designer are the ones who put their ideas into their product. Don’t fall into the trap of customers-feedback by treating everyone as your target audience; pull the one that suits with your brand identity to fit the market. If you are able to do product-market fit well, your brand will not go unnoticed.

Keep asking yourself questions, and seek out creative answer actively. Search for new channel, media, and platform to distribute your ideas for growth. When you are lack of resources, such as cost, connection and others, find effective tactics to turn problems into opportunity and start accomplish your goal with everything you have to capitalize growth.

Thank You for Reading 🙂

D3by-AgileTeam

How Agile Team Use Their Knowledge to Think About Growth

How agile team use their knowledge to think about growth. It goes beyond what is expected in terms of product roadmap, distribution channel, and technology exposure. The first key is to develop core strength identity inside your team.

Being part of the team, everyone is responsible for growth. For example, a designer might use attractive visual design to gather visitors in the acquisition stage, a developer might develop technology that distributes payment system using social media triggers in the revenue stage, and a product specialist might develop a creative marketing campaign in the referral stage.

If you are working by yourself then you need to develop your core skill by wearing many hats at once. If you are part of a team, works on developing the core DNA inside your team so that everyone is responsible to find ways for powerful growth hack.

From understanding your customers, engaging in social media, doing content marketing, and many more, you can learn across the board by yourself over time. Please take a look at yourself, is there any set a skill you are really good at and extremely unique about yourself?

You can be a talented artist or genius copywriter, or maybe everyone praises your public speaking talent to persuade others? Look at your day-to-day activities in your job description. What are you doing in your spare time and happily doing so? What kind of skill people is willing to pay you for your talent? When is your focused time to do a specific task at hand?

Many of your core skills are based on proficiency, but as the time grows in growth hacking, it will be very beneficial to start with your core skill set and develop learning habits for other subjects in the long run.

Being comfortable in uncertainty is essential for measuring the willingness to success. To make everyone being part of a team, start to think what kind of environment that can create deliberate and purposeful engineering for growth. Your team’s diligence combines with the right mindset for growth will help your team tremendously.

D3by-AgileOwnership

Make Your Team Members Have the Ownership with UX Design

Make Your Team Members Have the Ownership with UX Design

Every time your members in contact within your business, it is an opportunity for an engaging design process. It goes beyond the key features of the product to decide what will motivate your team to be happy and what might encourage them to share ideas. When you understand the right elements at the right time for your team, you are developing credibility to earn their loyalty and turning them into brand influencers as well.

This is what I learned: that everybody is talented, original and has something important to say. – Brenda Ueland

Now, let’s talk about your experience with your favorite brand. What kind of experience worth sharing that your favorite brand did for you? For example, giving you free limited edition goods during your birthday or simply having an awesome customer service during your contact with them.

Because the sharing moment is so rewarding, people always have a tendency to tell others what we feel and think. The sharing moment is an opportunity to grow with less advertising cost because it feels beyond designing a great product. Do what’s awesome for your people to build incredible experience within their own moment with your company, a must-have moment for them to share within their own knowledge, you’re on the right track on getting growth for your brand.

Remember, if you are planning to plan a surprise, you must decide whether you are going to all your people at once, or only specific people within your reach. By doing without direction, you are on risk of getting mediocre results instead of something worth doing. Try to think in terms of what makes them feel special such as being limited-premium member, having free-birthday invitation for sales, and more examples to run your leadership process.

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Beginner’s Guide to Design the Content Strategy

Beginner’s Guide to Design the Content Strategy

Content Strategy is the art of clear communication. Content strategy is about bringing the right content to the right person at the right time, in the right context, and making sure it’s accurate, up-to-date, and appropriate through ongoing engagement.
Content Models -> Set Priority.
Anything that communicates or transfers meaningful information to a person.

Content strategy is about giving the message the best possible chance of reaching its intended audience.

Useful and Usable. Fully understood and accessed.
Useful Content -> Great Sales Pitch -> Great Marketing

Creation and Delivery :

  1. The content creator and their intention
  2. The audience needs and desires
  3. Channels and mediums the content lives in
  4. The people and process that produce the content
  5. Planning for and management of the content

Content Management Information Architecture

The structural design of shared information to support usability and findability.
Content Audit -> Channels / Social Media

Competitive Analysis : Looking at your closest competitor to make sure you provide better content, that fills the gaps they have in their content.

Proprietary Ideas

Something that is exclusive to you that no one else has.
Design Process : Evaluate (Research & Analysis) – Design (Planning & Structure) – Execute (Create & Publish)

People, Motivations and Goals : (Based on primary and secondary goal)

  1. Educate yourself on the project and its goals
  2. What makes this audience unique and how does it connected with your product / service

Education – Every Project is Unique :

  1. Personalise
  2. Customise
  3. Accessibility
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Design at the Center of the Innovation

Visionary Innovation, The idea of FREEDOM INNOVATION

How to make Design at the Center of the Innovation :

  1. Freedom to fail
  2. Freedom to act
  3. Freedom to organise and reorganise
  4. Freedom to operate
  5. Freedom to attack, self-disrupt with our own idea

Intimate Design – Get closer to people

  1. Get Current – communicate continuously
  2. Go Interactive – Workshop & Collaboration
  3. Go Ambient (Immediate surrounding or something) – Immersion (Deep involvement in something) & Stimulating (Encouraging interest or enthusiasm)

Design the Impact, NOT the Product

Iterative : rule that can be applied repeatedly / frequently.
The Product : Detailed design, production engineering, manufacturing ramp, & hit sales target
The Impact : Create core strategy, build brand foundation, ramp design capabilities, find product-market fit, & jumpstart community outreach.
Information Architecture Questions :
  1. How do we structure content for easy access and understanding?
  2. What is the nature of each piece of content?
  3. How do we accommodate each piece of content?
  4. What is the next thing the audience will look for or need?

THE NEXT BIG – The voice and tone of a brand should be AUTHENTIC & CONSISTENT – Build connection that matters (Brand Personality)

Style Guide : The manual for content creation : How does the content should be written or presented for overall look, feel, and experience of the project.

Design Sprint is a process that serves our purpose, not the other way round : Build Prototype – Learn (from shitty idea to shinny idea)
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How To Apply Venture Design Thinking

Venture Design Thinking

Venture Design is an approach to leveraging design in the creation of new business from zero to launch. It focuses on progress over the rigid process. Market – Outreach – Innovate
  1. Empower an organisation to capture new market opportunity faster.
  2. To extent its reach across current markets and into the new ones.
  3. To engender deeper relationships with its customers
  4. To develop internal innovation capabilities
  5. To reinvent itself and to capture disruptive market opportunities

Starting smarter, Iteration faster. Design = Stronger Brand. Entrepreneurship makes Better Designer

Human-Centered Design : Playing to sustain

  1. Build within the core
  2. Near – term performance
  3. Stability & Defensive
  4. Limiting failure

Venture Design : Playing to win

  1. Build beyond the core
  2. Future performance
  3. Growth mindset
  4. Maximizing breakthrough

Principles of Venture Design :

  1. Grant & defend autonomy : New ventures thrive when provided the freedom and agency to continually shape their own best practices unencumbered by organisational history, politic, etc.
  2. Drive continuous engagement : Collaboration, transparent workflow & flat teams to gain efficiency across all contributors. (Co-ownership)
  3. Prioritise progress over process : Move further faster
  4. Design the impact not the product : What is necessary and sufficient for success – Clear Business Objective

REDUCE COMPLEXITY – INCREASE INNOVATION

Content ecosystem has multiple touchpoint. It is based on simplicity and productivity.

The growth paradox “Growth creates complexity and yet complexity is the number one killer of profitable growth.” – Chris Zook, HBR

A key objective of venture design is to enable brand to reduce complexity and increase innovation activities.

D3by - Interaction Design

How does interaction design create a rich responsive user experience?

In the form part of the UX Digital Transformation, interaction design has always been the most intangible design practice to work on. New interaction design patterns emerge to support new technologies that keeps evolving in the digital space to cater the user needs.

The fundamental of interaction persuades users to be more responsive by the messages on the website. So how does can we define which interaction are suitable for our brand? As simply put numerous interaction in our website can’t be taken for granted in the future.

Interaction design focus isn’t to impress your users with how innovative your brand are. It’s about Engagement. With new functionality such as HTML5, CSS, Javascript, Motion Clips, and so on, the opportunity to create interactive digital experience are almost priceless. Engaging in the human connection and emotion, the focus of every interaction should moves users closer to completing their goal. Interaction design can be measured by: Your brand goals, web usability, functionality, consistency, learnability, and user feedback. Interaction design shows us how to respond and generate a conversation with every user in the digital environment.

Interaction Design Accessibility

One of the most challenging thing when designing experiences is to envision how the user behave in different platform, not just for one screen, but for all of them. Image carousel or a date picker isn’t going to help your user flow sequence, if you don’t understand the basic of choosing colors that works from a contrast combinations. Building the accessible experience requires process time such as recognizable icons, success messages, and pop up transaction. The form of visual language you use to indicate success, needs to be reviewed in the early stage as soon as possible. Test with real people, Your Users!

Responsive and adaptive environment is a larger push in this digital age:

  • Parallax scrolling and effects VS push notifications and reminders of many pages
  • Card-style layout to show articles VS Infinite scrolling
  • Swipe or clicks or slide out or loops, fade in/fade out
  • Hover effects as the secondary content VS Transitions loop between elements
  • Scroll playlist to automatically start videos VS Visual static feedback form upon hover.
  • and many other examples that you can think of…

Interaction design uses many tools and techniques to help us generate and identify potential solutions to the problems we need to solve. We can start very low-tech with pencil, paper, sticky notes, and whiteboards, to help us re-frame the idea from different point of views before start creating it digitally. Early communications will help us to identify the potential directions, information, and the next steps to create delightful and captivating experiences. In the creative industry, it’s often called “Reshaping Navigation Interactions.”

Tap on Mobile Devices versus The Click of Websites

Through a series of steps, the traditional approach to navigation has helped people to locate and find the information or functionality the need. But time has changed… Now, what brings content to us, is already connected in the form of direct path of relevance and meaningfulness. In the past, users have to keep clicking or scrolling each pages to browse the information; Now, common digital touch point such as swiping, tapping, and zooming on the screens are no longer scarce experience; Even in the future, we don’t have to do anything, just say “Open Mailbox” will straight showing us contextually relevant action the moment we need it! (Thanks to Interaction Design)

Understanding the Layers of Content

Experiences taught us to avoid layers of content in the multiple windows. In the past, we used tabs instead of multiple windows to show different content of information. It’s not being used effectively because we have to go forward and going back on websites; moving up and down in the stacks of information. It confuse us when so many layers of information goes to different web page in multiple windows. Luckily interaction design makes our lives much more easier… Now, we know how to open or close the layers, move it in or out the way where we were currently are. Interactive layers is the new engagement!

The capabilities of interactive user experience is very beneficial when making unfamiliar devices feel instantly familiar. The next big thing in interaction design is the connection between brand, human, and devices. It is personalized in the form of contextual experience to create a unique, shareable information. The need to do hard selling to persuade customers are long gone, interaction with users is what keeping us understand on what’s happening, what are selling, and what are working. We want our product to work, the information delivered to engage users in the form of responsive possibilities of human connection and brand interactions.

The Underlying Page of Information Design

In the UI/UX design, there are many questions and consideration that can serve as good springboards of building user flow. What’s should be hidden/visible? What screens appeared and how it behave when it is closed? The key considerations is to ensure the design helps the users understanding the multiple layers of content without having to think so hard. Sometimes people need to be guided how to consume the functionality for the first time. In the information testing, we should not just give our product and say, “Do whatever you want…” To early adopters.

Instead we should keep observing how to can we enhance our product better to design smarter interactive experience.

Don’t force people to go looking for what we provide. Instead, help people to find content and functionality instantly when the need it. Allow them to do interaction, navigating based on their own understanding, and creating rich experience with our brand based on their need. Don’t have to think so hard, as long as we are able to provide users with the engagement simple and effective animations can give tremendous help for our users through virtual experience.

Interaction Design User Experience Techniques

  • Animations & Interactive Graphics
  • Transitions Infographics
  • Layers of information by Connecting Elements
  • Data Interface & Page Motion
  • Photorealistic View
  • Material Design
  • And So on..

These techniques are the best practice nowadays. However as digital experience is keep evolving, it is beneficial to think and act quickly. The best way to make sure we are moving ahead is to think ahead. Users are emotional creature, how they interact affect how we should allocate our information with their attention. How we understand it, and the decision we make should lead to engagement and best choices. Not because we want to manipulate people with our product, but because we want to identify situations and opportunities that they might not aware by themselves. It is very important to create the interfaces that help our users to make better decisions.

digital-transformation

What is one piece of advice for those trying to build digital transformation?

The digital transformation has been implemented a long time ago in the past to create prospective growth for business or company. The technique is gathered through a lot of data analysis and experiment of customer driven approach to generate bigger impact or long-term gains in user traffic, product enhancement, and business revenue.

The main strategy used by one company might not work in others, and it requires a deep analysis of your own customer to develop your own personalize idea that works in your business. It is an ongoing process of gathering data, prioritising jobs to be done, testing ideas, evaluating results, and analyzing feedback to enhance your product or services.

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Based on implementation, you as digital transformer will be able to find out the best strategy to grow, while also eliminating those that don’t work.New entrepreneur or small business owner, who has difficulties to spend millions of dollars for advertising, will have difficulties to compete against big brands in the market if they are just depending on traditional approach. Digital Transformation core values will help them to gain opportunity to leverage the market because it allows them to quickly testing ideas and win over speed implementation; big companies tend to take a long time to get an idea to be approved from the board of authorities, it sometimes takes weeks or months or years.

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In addition, big companies often avoid new ideas that haven’t been spreading in the market because of the risk involved and the procedure to follow. New business can get away with that, especially those who are bold, new, and initiative to gain success.

Data-driven Opportunity

d3by - data driven
When successful ideas are being used over and over again, there is nothing special and the surprise factor is gone. You want to create an opportunity based on your own finding and research.

Focusing on your analytical skill and knowledge will help you tremendously to crack the data. If you are not from a business background, try to gather knowledge from books, Internet, or taking a course. If you are part of a team, you can also find key conversation to help you build the pictures and clear your roadblocks as much as you can.

Remember, everyone wants to become a winner. But the one who finds success is the one who have been working for the joy of winning big result and true passion for success. The most stupid idea can become a winning idea overnight, while a clever idea isn’t what customers want. You need to have a strong desire to achieve something.

How do you implement digital transformation if you are not alone?

d3by - be-superman
One opportunity might open another door to another opportunity. The product development plan should be well planed during each stages of the innovation. When your team in the organization is agile enough to react, you will be able to find a lot of opportunity appearing.

For example, you develop a plan to make your campaign become viral in the market, what do you have to do next to gather more excitement for your product? Will you give free promotion? Will you offer a new product? What do you plan to do next? Doing so will help your business to go to the next level, remove barriers for competitors, and increase traffic successfully. To be able to do this, team needs to leverage across the multiple resources towards one single focused goal. The ability to influence others to see your perspective is a very important skill that need to be mastered.

Getting to know your customer with empathy

d3by - traditional-to-digital
Time spent for building something nobody wants is very costly. Understanding your customer from seeing them as people, not as customers at first is very important. What is their drivers of change? Twenty plus years old will behave very differently compared with forty plus years old in their daily lifestyle.

Empathy is not about knowing your customer’s background and why they have to buy your product or use your services, but it is more about feeling the same feeling they felt. For example, if your target market is a teenager, and you see a spike of usage during a certain time of the week, you want to know why he gets excited with your product. What does he feel? How does your product help? If a certain pattern in the specific target group is shown you will be able to analyze information for your product.

Sometimes, your people don’t know what they want until they see your product. Then they will make a decision whether what you have is what they need. If you’re able to figure it out what they need, you will create a product that people demand.

The first step to find out about this type of audience is by creating “Persona”.

d3by - drivers of change
Persona is an imaginative user created for your business. Let’s say, your target market is a college student in the city area. Start by creating names for them, what kind of lifestyle they have, what is their educational background, what is their challenge in college, and more questions.

Anna is a college student at ABC University, she wants to find a partner for ballroom dance hall, she is very ambitious but she lacks of financial management, one thing she really good at is writing research. What is her main problem? Find a partner? Financial management? Couldn’t find jobs? Build your data based on interview, research, and so on. Take a look at other persona; find the most urgent problem and start building a new solution for them.

When you start describing your persona at a generic level. Don’t worry about what people might think. Start interviewing people who matters, conduct survey with questions you want to know, and look for information of particular pattern.

Compile technical and non-technical result to build your product in the early development stage. Remember, your best adviser for your product is your customer.

Don’t expect perfect results at your first try. As long as you keep improving your way of collecting data for result, you will be able to build better products and credibility along with your finding.

What do you need to be aware?

Business requires a growing scalable plan to meet customers’ need. An online business needs a rapid technology that will handle conversion traffic; an offline business needs a scalable inventory to fulfill the customer order. If you are aware of your business scalability process, it’s important to make sure everything can be handled appropriately to maximize the impact with the right mindset.

The scalable business model doesn’t require you to have the latest technology or to stock a lot of physical product, as long as you are able to make it to grow during your business expansion to meet the demand.

Your customers will decide what are important for them, so developing the right strategies that focused on their need is key. You can start looking at your customers during their interaction with your product to see if there is any scalability opportunity. For an example, when a customer buys one of your products, can you include extra features with cheaper additional cost? Most companies often give a lot of additional features as a free promotion to create demand.

When you are aware with scalable business opportunity, digital transformation will give you a tremendous amount of potential. It is not only about the end result, but also the entire process of expanding network, leveraging opportunities, and dive deeply into creative marketing avenues. If you’re lucky your business will also get exposure and feedback from key people in the industry.

Grow your idea rapidly, but sustainability at the same time to help you analyze the data, understand your customers’ mindset, and building a great experience worth noticing in the global scale.

DesignThinkingSingapore

Design Thinking Singapore, Service Design Workshop

I got selected by National Design Centre Singapore to learn design thinking for service design, human-centered approach. I am learning a lot about service design because I see different perspective by wearing many hats at once. I want to find the most effective ways to solve customer problem in real world. Learning design-thinking keep me updated with the latest trends to move forward, makes my personality factors such as confidence, initiative, and knowledge come into the play. It can be done relatively convenient to build solutions, as I keep educating myself during my spare time. I love combining what I’ve learned into real world.

On top of that, I am also very passionate in the business world. I love to watch venture capitalism series, read self-improvement books, and listen growth-business audiobooks, and many more – because I can see how amazing people solving problems from different angles. Constantly asked myself, how my customers engage with the product, is it radiate value for the users, is it communicate clearly enough, is it solving their pain & problem? The most crucial part is how to gain people trust, be the quality problem solver, and convince people with creative strategy. From implementation, ideation, inspiration, and so on, I learn to understand a product-market fit approach and be updated with the latest technology to become an Awesome Design Strategist.

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