Most of the organisation simplified the overall design process by following methodology such as design thinking, agile, etc.

However, The business ecosystem is very complex and full of stakeholders involved, not only designers.

We measure key metrics such as:

  1. Conversion
  2. Adoption
  3. Time spent
  4. Drop off rate
  5. and Many more…

☀️However, What IF the stakeholders and other members don’t understand the value that designers bring? They think only the top layers, designers only provide deliverables such as UI design, visual design, interaction and so on.

So as a designer, we have to think deeply…

  1. How to connect the underneath design layers such as Design / Business Metrics alignment, Design Strategy, Information Architectures, and more?
  2. How to influence stakeholders with Persuasion, Emotion, and Trust?

So the design team is delivering more impact on the business as well. (UX ROI)

🔥We have to understand the business ecosystem, not only care about customers, but also sellers, logistics, operations, and everyone inside the ecosystem.

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