🔥If I can’t get you to see that Customer (User) EXPERIENCE is the lifeblood of your business – Then you will waste a lot of time and money thoughtout your business / career.
In Fact, you will likely stuck end because your business won’t survive.
I meet with an Entrepreneur who told me, “Deby, we can’t grow with Business and User Experience because we know VERY LITTLE about our customers” 😵
☀️This is a classic example of how someone starts a business. A guy works at a ecommerce store said, “I don’t need to hire employees. I could make everything by myself.” So he save his money and learn everything himself. But since he hasn’t fallen in love with UX, he thinks that his skill of selling is the key that will keep him in business. From the get-go, he sees his business as the act of “Doing What You Love” rather than Giving GREAT EXPERIENCE for his customers.
When the market is bad, it cost him opportunity cost, saving more costs by cutting their sales and marketing budget. Bad Experience is like cuttingoff oxygen to your brain. What they should have done instead is focus on Customer Experience and Product Development.
😊 The truth is, most business are Scaling and Growing BECAUSE They are doing “User Experience” secret stuff. It is not about the process / software tools at all. It is about THE STRATEGY that works.
Yes, You have to spend money for user testing, build prototype, get the customer journey going. And it’s scary to spend money on UX at first, but if you 1000% believe that creating Meaningful and Relevant Exprience is The CORE of your business, you’ll see that you have no choice. (GROWTH Mindset, not tiny mindset)
Those who enjoy benefits that others simply don’t have. They receive higher fees, referred, respected, and are thought of first. There is a secret mindset. Their story, identity, tone, covers, pictures, and message were creatively and professionally built. Become CROSS-FUNCTIONAL thinker.
1. Action Oriented Learning
2. Self Recognitions
3. Transformational Experience
4. Love Relationship
5. Knowledge Discipline
The businesses that allow their User Experience departments to become the CORE will win 💰💰💰
You are not in the business of the thing. You are in the business of giving GREAT EXPERIENCE for that thing 👍
Listen the podcast to learn more! Thank You 🙂