Merge Growth-Hack Marketing into UX Product Development
The brand who targets for the product-market fit is the winner. Every business can start to build a minimum viable product (MVP), a product with enough features to support the early adopters of the business. From MVP, you can start improving features to fit your audiences’ need based on the data you’ve collected.
By doing so, you will start developing strategies that are not representing the typical idea used by traditional marketers; you will start to create the new direction that would be a good fit. UX Designer understands the potential of developing successful product to expand in the market; it is just their responsibility to turn this possibility for the right customers.
1. Kicked Off Growth with Early Adopters
By being honest with yourself and conducting true research on what you’ve built or are building, you are doing yourself a favor. Time to learn a new knowledge for better creative direction is a time well spent.
Unlike traditional marketing which suggests you to try different techniques to create better ads, embracing early adopters into your product development will allow you to establish a strategic marketing plans to establish your business objectives. It is not without focus because every piece of your skill set is extremely valuable; it is the art to use the right skill for new innovation.
2. Look for The Customers’ Demand
Now, let’s learn AirBnb as a successful case study. They go beyond their initial idea to meet the needs of their customer. This technique is called pivoting. AirBnB stands for Air Bed ‘n Breakfast, started in 2007, when two roommates couldn’t pay the rent or their San Francisco loft, they rented out a space on air mattresses in their living room and provide a home-cooked breakfast. They started to simply solve one problem, but continue to pivot their product and service to meet their customers’ demand. They’ve grown from rented out their own apartment to other apartments in different area, all the way to accommodating place in over 190 countries worldwide, valued over ten billion dollars.
3. Guided by the Customer Data
When you are in a competitive market, it’s totally fine to keep a close eye of what your competitors are doing until you meet with your own originality. Make sure you stick with your idea and continue to pivot your product to meet the customer needs. It’s easy to duplicate what your competitors are doing, fall under the traps of traditional marketing strategy. The winner is the one who is able to differentiate their brand from the market, bring their product ahead to scale rapidly.
As long as your MVP solve simple problems immediately, you can improve features and test how they’re received. Conduct research, build prototypes, and develop your MVP. Keep iterating on your product and services based on your data.
4. An Eye towards Optimization
The best Venture Designer are the ones who put their ideas into their product. Don’t fall into the trap of customers-feedback by treating everyone as your target audience; pull the one that suits with your brand identity to fit the market. If you are able to do product-market fit well, your brand will not go unnoticed.
Keep asking yourself questions, and seek out creative answer actively. Search for new channel, media, and platform to distribute your ideas for growth. When you are lack of resources, such as cost, connection and others, find effective tactics to turn problems into opportunity and start accomplish your goal with everything you have to capitalize growth.
Thank You for Reading 🙂