• Comfort Delgro – Taxi Booking App

Did Someone Say To Book a Taxi?

Comfort Delgro, one of Singapore multi-national land transport company, reached out us to come up with a new mobile app experience.

The challenge ahead called for some truly creative ideas. We decided to take a minimalistic path and see where it lead when applied over a clear color palette.

With a brand in hand, it was time to take the concept even further and put together a landing page that coupled the unique identity of Comfort with the bulk of information users would need to book a taxi.

After an extensive exploration stage, we finally arrived with a sleek color palette and simplified their booking process. As always, we started on paper and built up from there.

The Objective:
To generate an identity all of its own, to differentiate it from other competitors. We built experience into the app as a relationship between two people: decisions were made taking into account of the driver, of the passenger, and their mutual relation.

D3by-ComfortTaxi-CustomerExperience1
D3by-ComfortTaxi-CustomerExperience2
D3by-ComfortTaxi-CustomerExperience3
D3by-ComfortDelgro-MainPage
D3by-ComfortDelgro-BookingInformation
D3by-ComfortDelgro-Search
D3by-ComfortDelgro-BookingStatus
D3by-ComfortDelgro-TrackTaxi
D3by-ComfortDelgro-TaxiHasArrived
D3by-ComfortDelgro-ArriveNotification
D3by-ComfortDelgro-History
D3by-ComfortDelgro-Invoice
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Date: March 12, 2017

Category: Mobile App

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