Did Someone Say To Book a Taxi?
Comfort Delgro, one of Singapore multi-national land transport company, reached out us to come up with a new mobile app experience.
The challenge ahead called for some truly creative ideas. We decided to take a minimalistic path and see where it lead when applied over a clear color palette.
With a brand in hand, it was time to take the concept even further and put together a landing page that coupled the unique identity of Comfort with the bulk of information users would need to book a taxi.
After an extensive exploration stage, we finally arrived with a sleek color palette and simplified their booking process. As always, we started on paper and built up from there.
To generate an identity all of its own, to differentiate it from other competitors. We built experience into the app as a relationship between two people: decisions were made taking into account of the driver, of the passenger, and their mutual relation.
Date: March 12, 2017
Category: Mobile App