What can you Learn outside comfort zones in 3 Days? A Looot!
Reapra Tech Hackathon Vietnam
Worth of Learning By Doing Technology + UX process + Business Model (Full of surprises).
We start the event with panel discussion and Q&A to discuss about what problem worth solving. Some also have team up to do user research and get to know each other prior to the event. Meeting team members early on help to ease their anxiety and give confidence boost.
With a little planning, we can be more productive and having fun in the process!
“How do I generate results with minimum resources?”
“How to solve the complex problem?”
- Create The Vision & Customer Journey Map
- Ask experts, “How Might We”, Vote!
- Solve The Biggest Challenge with Crazy 8s
- Design The Storyboard of The Full Solutions
- Build Prototype, User Testings and Get Feedbacks!
Complex problem solving can range from exploring an abstract problem in new industry, to experimenting with a number of solutions, and learning continuously to create solution in the marketplace.
FULL OF SURPRISES!
Expect the unexpected. A lot of team need to pivot their ideas after they figured it out that it doesn’t meet user needs. A lot of hypothesis are not true (imagine spending 6 months to build something nobody wants!), and require extra research.
Innovation: Is it an amazing new opportunity?
Business Value: Does it create value, solve problems, and fill the gap?
User Experience: Does it easy to use and delightful?
The comparison with your competitors will bring you at the competitive edge of the market you are trying to capture. It’s easy to follow what your competitors are doing, especially when you are just new in the business. However, you are also risking your business to just being a duplication product/service in the market offering.
What you want to do for your early growth is to find your valid strategy with your creative process to let your customers experiencing your brand. The easiest way to just keep an eye on what your competitors are doing is to become their clients, subscribe to their marketing list, and understand their marketing strategies to win over the market.
One way to understand your competitors’ tone of voice marketing strategy is by looking at how they present themselves on the market.
It is crucial to see how the market is doing, but keep focusing on to deliver the best experience possible for your brand to grow.
If you believe in yourself and have dedication and pride – and never quit, you’ll be a winner. The price of victory is high but so are the rewards.
– Paul Bryant
You want to turn your customers into influencers as soon as possible.
An influencer is someone who can persuade other people to believe in your product.
Through active and passive efforts, these influencers will create numerous opinions regarding your product, either good or bad which will help you to build your brand awareness.
To identify your core influencers, let’s take a look at your customers online and offline circles. Conduct some research who are your most active and loyal customer, offer them a privileged opportunity by giving a limited-edition product or create a premium feature for them to use. People are very interested in turning themselves into influencers when they develop incredible experience with your brand especially when you emotionally connect with them at their core level.
Giving them incentives by generating special opportunities to share within their demographic area for physical product or globally for downloadable features. Keep them involved in any interaction with your brand, and they will turn become the strongest influencers for your brand awareness.
You don’t want to do it forcefully to share good things about your brand; you want the sharing moment comes from their heart and be an authentic and authoritative brand for rapid growth.
Date: February 15, 2019
Category: Business Innovation