In the Strategic Design, there are many questions and consideration that can serve as excellent springboards of building the user flow.

The key considerations is to ensure the design helps the users understanding the multiple layers of content without having to think so hard. Sometimes people need to be guided how to consume the functionality for the first time. In the information testing, we should not just give our product and say, “Do whatever you want…” To early adopters. Instead we should keep observing how to can we enhance our product better to design smarter interactive experience.

Designing creative experiments is one of the most important skills to learn as a lean interactive designer. Based on the data and insight gathered from the experiments, I will be able to make confident decision to answer customer’s riskiest assumption. Move Fast – Tell A Story!

Understanding customers’ empathy begins with prioritisation of one question at a time. During the interview, we steps in our customer’s shoes to understand how they think and feel about the problem. The goal is not to sell or convince customers with what we want to hear, but instead looking for a validation to measure their true demand. The real “honesty” involves in asking open-ended question, listening more than talk, and encouraging them to share their thoughts.

In the rapid experiment, I try to solve a problem by creating solution that is aligned with their passion. My team and I need to know what is unknown and what we need to learn to make the project successful. We evaluate our key assumption to match problem with solutions as soon as possible. Permission to get the work done is started with something small, without any fear of change to generate a big win. We dedicate our time to help others with “Lean” lensed and learn from the expert to take massive approach to work in real world.

This is not a rapport building with hidden context and agenda, but to understand their human judgment to form patterns to help them finding an answer within their wheel of emotion.

To keep learning how to make thing happens, to light up the spark in others when people are facing with an opportunity, and to commit with my innovation effort step by step everyday.